Context Director

Location: Brooklyn, NY, United States

Salary hiring range: $120,000–$140,000 annually for NY/CA; the range may vary for other locations.

Company

hirify.global combines Translation, a creative solutions company, with a music technology platform supporting independent artists and helping brands use contemporary culture to drive growth.

What you will do

• Lead and assign cultural research that informs strategy and creative development.
• Author holistic go-to-market communications plans connecting business objectives to creative rollouts across time, space, and channels.
• Develop casting filters and talent strategies that align campaign messages, brand safety, and creative direction.
• Analyze major creative deliverables and add cultural nuance, insider fan perspective, Easter eggs, and engagement tactics.
• Partner with PR, Media, and Social teams to maintain creative integrity and contextual fluency from pitch through publication.
• Support onboarding, mentor IC1–IC3 direct reports, and coach cross-functional team members as part of the business leadership team.

Requirements

• 7–9 years of experience in cultural strategy, brand planning, or creative strategy roles.
• Proven experience leading multi-channel campaigns from insight through execution.
• Strong writing and storytelling skills, including presenting work to senior leaders and clients.
• Proficiency in Keynote, Google Suite, and qualitative research tools.
• Deep understanding of subcultures, niche internet communities, and artist ecosystems.
• Ability to connect creative, strategy, talent, and media environments and apply analytical rigor to cultural insight.
• Experience with ethnography, behavioral analysis, and emerging platforms.

Nice to have

• Background or minor in a creative craft, artistic discipline, or subcultural space.

Culture & Benefits

• Work within a company combining culture, technology, storytelling, music distribution, and brand partnerships.
• Leadership and mentorship responsibilities across Context and adjacent teams.
• Compensation may include bonus, stock options, and a 401(k) match in addition to salary.
• Location-based compensation strategy may adjust the salary range by hiring location.