Head of Integrated Marketing

Location: Remote - Nationwide, United States. Applicants must be authorized to work for any employer in the U.S.; visa sponsorship is not available.

Base salary: $187,000–$271,150 per year, plus potential bonus participation.

Company

hirify.global provides financial services focused on helping customers achieve financial freedom through retirement and wealth-oriented solutions.

What you will do

• Own enterprise brand strategy, positioning, value proposition, architecture, guidelines, and brand systems.
• Translate business priorities into integrated full-funnel marketing strategies spanning awareness, acquisition, engagement, retention, and growth.
• Direct paid media investment, budget allocation, channel planning, and campaigns across television, digital, social, experiential, and emerging channels.
• Lead sponsorships, strategic partnerships, creative and media agency relationships, and consistent brand experiences across customer and market touchpoints.
• Establish measurement frameworks using brand health metrics, attribution, incrementality, marketing mix measurement, CAC, and LTV.
• Build and lead high-performing marketing teams while partnering with executive leadership, Creative, Product, Sales, Customer Experience, Analytics, and Finance.

Requirements

• Bachelor's degree in Marketing or a related field.
• 12+ years of brand and marketing leadership experience, including enterprise brand strategy, integrated marketing, and paid media management at scale.
• Experience building, strengthening, or accelerating a nationally recognized consumer brand.
• Experience developing full-funnel strategies connecting brand awareness and consideration with acquisition, engagement, retention, and business growth.
• Experience managing large-scale paid media investments, integrated campaigns, marketing budgets, and external creative and media agencies.
• Expertise in brand strategy, positioning, architecture, consumer insights, competitive analysis, and brand health measurement.
• Experience across traditional, digital, social, and experiential marketing channels.
• Knowledge of media effectiveness, attribution, incrementality, CAC, LTV, and marketing mix modeling.
• Ability to influence executive stakeholders, collaborate across complex organizations, build marketing teams and senior leaders, and use analytics and reporting platforms to guide investment decisions.

Nice to have

• Master's degree in Marketing, Business Administration, or a related field.
• Experience leading brand transformation, repositioning, or enterprise brand architecture initiatives.
• Experience in financial services, retirement services, wealth management, or another regulated consumer industry.
• Experience leading nationally recognized sponsorships, sports and entertainment partnerships, or large-scale experiential activations.
• Experience implementing advanced measurement approaches, including marketing mix modeling, incrementality testing, and cross-channel effectiveness analysis.

Culture & Benefits

• Flexible work environment with remote nationwide workplace flexibility, subject to reliable wired high-speed internet and an appropriate home workspace.
• Medical, dental, vision, and life insurance; retirement savings with a 401(k) match of up to 6% and financial advisory services.
• Paid time off upon hire, ten paid company holidays, three floating holidays, paid volunteer time, and parental and disability leave programs.
• Tuition reimbursement up to $5,250 per year.
• Inclusive Business Resource Groups and a business-casual environment.

Hiring process

• Applications are accepted through the hirify.global job posting until 16.11.2026 at 12:01 a.m.