Brand Marketing Manager (Biossance)

Location: New York City, US; hybrid model with 3 days in the office and 2 days working from home

Salary: $110,000–$127,000 based on experience

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including hirify.global Beauty and the Biossance brand.

What you will do

• Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and go-to-market roadmaps.
• Lead product launches, seasonal moments, retail activations, and integrated campaigns from planning through post-campaign review.
• Coordinate storytelling across PR, social, influencer, retail, digital, international, and other channels.
• Manage PR agencies, earned media, seeding initiatives, experiential programs, and cultural activations.
• Manage Biossance's nonprofit partnership with Oceana and integrate sustainability initiatives into brand storytelling.
• Set campaign KPIs, track performance and ROI, manage budgets, and present recommendations to senior stakeholders.

Requirements

• 7+ years of relevant experience in brand or integrated marketing, ideally in beauty, skincare, or lifestyle.
• Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns through evaluation.
• Track record of independently managing complex cross-functional campaigns through influence, including with partners who do not report directly to you.
• Proactive, self-directed approach with the ability to anticipate needs, make recommendations, follow through, and maintain momentum.
• Experience managing PR agencies, creative partners, or other external vendors.
• Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
• Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
• Strong organization, attention to detail, judgment, problem-solving, stakeholder management, and deadline management skills.
• Ability to interpret campaign performance metrics and use them to inform recommendations; excellent written, verbal, and presentation skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Culture & Benefits

• Hybrid work model in NYC with 3 office days and 2 home-working days.
• Medical, dental, and vision plans.
• 401(k) matched up to 5%.
• Generous paid time off and short- and long-term disability coverage.
• Exclusive discounts on hirify.global brands.
• Disability Confident Committed and committed to a diverse and inclusive workplace.

Hiring process

• Reasonable recruitment-process adjustments are available for candidates invited to interview.
• Due to application volumes, responses may take up to 14 days.