B2C Marketing Manager (North America)

Location: New York, NY, United States; hybrid work with office attendance three days per week in the NYC hub.

Salary: $85,000–$95,000 annually in the United States.

Company

hirify.global develops a food-saving marketplace that inspires people to fight food waste together.

What you will do

• Own the strategy, ideation, and end-to-end execution of consumer-facing B2C campaigns across North America.
• Identify, pitch, and execute strategic partnerships and brand collaborations with culturally relevant audiences.
• Partner with creative agencies and internal design teams to produce creative, on-brand, localized assets and copy.
• Manage the influencer marketing program, including creator sourcing, contract negotiation, briefing, and ROI tracking.
• Lead owned social, content, and regional community management strategies across channels including TikTok and Instagram.
• Collaborate with CRM, partner marketing, social media, PR, and global teams while using performance data to improve acquisition, engagement, and retention.

Requirements

• Significant hands-on experience in brand marketing, campaign management, or consumer marketing.
• Proven experience managing external creative agencies.
• Deep familiarity with influencer networks, owned social platforms, experiential activations, and community management.
• Strong data fluency and the ability to evaluate campaign impact beyond vanity metrics.
• Ability to develop innovative campaign concepts, write briefs and copy, and execute work tactically.
• Self-starter who can own projects while collaborating effectively within a complex global structure.

Nice to have

• Experience in a high-growth B2C app or mobile-first marketplace.

Culture & Benefits

• Hybrid model combining remote work with collaborative office days in the NYC hub.
• Work from abroad is available for up to 30 days per year.
• 20 days of paid vacation, additional paid volunteer time, and comprehensive paid parental leave with top-up support.
• Employer-paid medical, dental, and vision coverage, plus an Employee Assistance Program.
• ClassPass credits, a bike mobility program, and a 401(k) with employer matching.
• Employee Resource Groups, an international team, and a welcoming office environment.

Hiring process

• Submit a CV and cover letter in English.
• Applications are accepted only through the company platform; applications by email or LinkedIn direct message are not accepted.