Brand Manager, Industry Partners

Location: Atlanta, GA, United States; hybrid

Company

hirify.global operates market and trade show programs, partnering with industry associations to produce events at AmericasMart Atlanta.

What you will do

• Own annual marketing plans for The Inspired Home Show and Casual Market Atlanta, aligned with buyer attendance, exhibitor results, and business goals.
• Develop campaign briefs, key messages, FAQs, calendars, approvals, and dependencies across channel teams.
• Coordinate content, creative, email, web, growth, and experience teams while aligning campaigns with the Atlanta Market calendar.
• Lead year-round marketing for ICFA’s open-daily business and manage joint marketing programs with IHA and ICFA.
• Serve as the day-to-day marketing lead for association partners, coordinating planning meetings, reviews, approvals, updates, and feedback.
• Maintain association sponsorship and membership deliverables, create market toolkits, and report campaign performance with optimization recommendations.

Requirements

• 5+ years of experience in brand marketing, integrated marketing, agency account management, or trade show and event marketing.
• Writing samples demonstrating the ability to adapt messaging across brands, audiences, and channels.
• Experience managing external stakeholders with approval rights over deliverables.
• Ability to interpret campaign performance data and make clear recommendations.
• Working knowledge of project management, email marketing, and CMS tools.
• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• Ability to travel to markets and events, work evenings and weekends during market cycles, and move through large market campuses.

Nice to have

• Experience in wholesale markets, trade shows, housewares, home furnishings, or gift.

Culture & Benefits

• Full-time hybrid role based in Atlanta, United States.
• Close collaboration with association partners and internal stakeholders.
• Work includes travel and event participation, with evening and weekend work during market cycles.