Principal Product Marketing Manager (Cybersecurity)

Location: Remote US

Salary: $180,000–$210,000 base annually, plus bonus and equity.

Company

hirify.global builds enterprise-grade cybersecurity technology backed by a 24/7 human-led Security Operations Center for businesses of all sizes, securing more than 6 million endpoints and 17 million identities worldwide.

What you will do

• Own positioning, value propositions, message architecture, proof points, and repeatable marketing materials for the in-house IT and security segment across personas and key industries.
• Conduct buyer research and analysis, represent the voice of segment buyers, and inform product launches and roadmap discussions.
• Adapt portfolio and platform content for segment audiences and partner with Campaigns and Growth Marketing on demand programs, nurture streams, buyer guides, comparison content, business-case tools, and demo narratives.
• Equip SDRs, AEs, Customer Account Managers, VARs, and distributors with talk tracks, discovery questions, objection handling, battle cards, and other enablement.
• Develop the Microsoft alliance story and content, including how hirify.global helps customers gain more value from Microsoft licensing.
• Use and validate AI-supported workflows for market and buyer analysis, research, and content development.

Requirements

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results.
• Experience marketing and selling to in-house IT and security buyers; experience serving small and midsized businesses is preferred.
• Buyer-centric approach focused on pain points, buying triggers, personas, decision-making, and outcomes.
• Ability to translate complex technical ideas into clear narratives for business decision makers and technical practitioners.
• Hands-on experience partnering with Campaigns or Growth Marketing teams to create pipeline-contributing programs, nurture streams, and content.
• Experience working with sales and channel partners, including VARs and distributors.
• Ability to collaborate, maintain a clear point of view, push back constructively, balance stakeholders, and execute across strategy and hands-on work.
• Ability to orchestrate AI-supported workflows for research, analysis, and writing while validating and improving the output.

Nice to have

• Experience serving small and midsized businesses.

Culture & Benefits

• 100% remote work environment.
• Paid vacation, sick time, holidays, and 12 weeks of paid parental leave.
• Medical, dental, vision, life, and disability insurance plans.
• 401(k) with a 5% contribution regardless of employee contribution.
• Stock options for all full-time employees, plus a $500 home-office reimbursement.
• Annual education and professional development assistance, $75 USD monthly digital reimbursement, and access to BetterUp coaching and growth resources.

Hiring process

• hirify.global uses AI tools for initial application review, resume screening, skills assessment, and candidate matching; human recruiters remain involved and make final hiring decisions.
• Accommodation requests for the application, interview, testing, or selection process should be sent to accommodations@hirify.globallabs.com; non-accommodation requests are not handled through this inbox.