Principal Product Marketing Manager (Cybersecurity)

Location: Remote positions open to the US only.

Salary: $165,000–$180,000 annually, depending on skills and experience.

Company

hirify.global provides a digital workforce security platform for more than 70,000 organizations, combining attack simulation and training, collaboration security, and AI-powered agent security.

What you will do

• Set positioning, messaging, and go-to-market strategy for a major product line or platform pillar.
• Lead narratives and cross-functional execution for major launches, new market entries, and platform initiatives.
• Advise Product Management on roadmap, pricing, and packaging decisions using market, customer, and competitive insights.
• Develop competitive strategy, analyst relations, thought leadership, executive briefings, and industry research participation.
• Lead integrated campaigns, sales plays, ABM motions, market research, persona development, and sales enablement assets.
• Mentor Senior and Product Marketing Managers and leverage AI tools for research, content creation, and data analysis.

Requirements

• BA/BS degree or equivalent working experience.
• 8+ years of product marketing experience, including leading go-to-market strategy for major launches or portfolios.
• 8+ years of experience in product marketing, positioning, messaging, and market research and analysis at a strategic or portfolio level.
• Extensive cybersecurity industry and B2B SaaS experience required.
• Ability to independently set and drive go-to-market strategy with minimal oversight and influence senior stakeholders and executives.
• Experience advising Product Management on roadmap and pricing or packaging strategy.
• Experience building relationships with industry analysts such as Gartner and Forrester and representing a company in analyst or executive briefings.
• Experience mentoring or informally leading product marketers.
• Thorough understanding of the hirify.global platform and the human risk management or security awareness market.
• Ability to deliver executive-level presentations and demonstrations focused on strategic value beyond individual product features.
• Exceptional written and verbal communication, storytelling, and executive presence.
• Experience creating and executing product launch programs that drive customer engagement, advocacy, and measurable revenue outcomes.
• Deep familiarity with enterprise sales processes, culture, and enablement needs in a high-volume, high-complexity sales organization.

Nice to have

• Experience using Salesforce or another CRM platform.
• Experience with Highspot, Monday.com, Crayon, HubSpot, or similar marketing software.

Culture & Benefits

• Company-wide bonuses based on monthly sales targets.
• Employee referral bonuses and adoption assistance.
• Tuition, certification, and certification completion reimbursement or bonuses.
• Modern, high-tech work environment.
• An applicant assessment and background check may be part of the hiring procedure.

Hiring process

• Applications are reviewed on a rolling basis; the anticipated application deadline is January 3, 2026, and the window may close early if a qualified candidate is identified.
• No recruitment agencies, please.