Product Marketing Manager (Threat Intel)

Location: Remote; role is listed in Austin, Texas and U.S.-based benefits apply

Base salary: $115,000–$150,000 per year

Company

hirify.global transforms recaptured darknet data with advanced analytics and AI to disrupt cybercrime and protect workforce, consumer, and supplier identities from authentication bypass, session hijacking, malicious insiders, account takeover, ransomware, and fraud.

What you will do

• Research threat intelligence buyers, customer feedback, win/loss patterns, competitors, and market shifts.
• Define differentiated positioning and messaging for security operations, threat intelligence, fraud, and identity audiences, including AI-powered investigations.
• Lead go-to-market launches for capabilities, data sets, APIs, and integrations from planning through adoption, measurement, and iteration.
• Create positioning, one-pagers, decks, web copy, blogs, documentation, demos, talk tracks, discovery guides, and battlecards.
• Enable Sales, Sales Engineering, Customer Success, Product, and leadership through training, briefings, and technical content.
• Drive campaigns, webinars, thought leadership, pipeline growth, adoption, usage, win rates, and expansion while using AI to scale research and content programs.

Requirements

• 5+ years of cybersecurity experience, including deep working knowledge of threat intelligence or an adjacent field such as digital risk protection, fraud intelligence, identity security, incident response, SOC operations, or digital investigations.
• Hands-on experience as a threat researcher, CTI analyst, investigator, SOC or incident response analyst, sales engineer, product manager, engineer, or product marketer; product marketing experience is welcome but not required.
• Familiarity with threat intelligence tools, technology stacks, and workflows integrating intelligence into SIEM, SOAR, TIP, and investigation environments.
• Excellent writing and storytelling skills, with the ability to explain complex topics to CISOs, analysts, and sellers.
• Experience enabling others through training, demonstrations, technical content, or sales support.
• Knowledge of how AI is changing threat intelligence, or a clear understanding of how target buyers use and want to apply AI.
• Familiarity with MCP, APIs, and data platforms, and comfort discussing them with product managers and engineers.
• Ability to analyze competitors, win/loss patterns, and market shifts and connect findings to sales strategy.
• Demonstrable results in adoption, usage, pipeline, or revenue, plus an understanding of customer experience and retention.
• Self-direction for a remote-first, highly collaborative environment and willingness to travel occasionally for customer meetings, industry events, and internal planning sessions.

Nice to have

• Federal or global government experience.
• Experience marketing threat intelligence or fraud platform tools.
• Experience marketing data-driven or API-based products, including product-led growth motions.
• Customer marketing, advocacy program, or analyst relations experience.

Culture & Benefits

• Remote-friendly, collaborative environment focused on disrupting cybercrime.
• U.S. full-time benefits include 401(k) employer contribution, health, vision and dental insurance, HSA contribution, disability and life insurance, generous PTO, and 16 paid holidays.
• U.K. full-time benefits include retirement contribution, private health insurance, life insurance, income replacement, critical illness protection, employee assistance, 25 accrued vacation days, bank holidays, and a winter shutdown.
• Inclusive workplace with equal employment opportunity and support for accommodations.

Hiring process

• Apply through hirify.global Careers; hirify.global states that it will not request sensitive or personal financial information during recruitment.
• Visa sponsorship is not available at this time.