Marketing Director (B2B SaaS)

TL;DR

Marketing Director, Vendor (SaaS): Driving growth for international online software marketplaces by developing and executing comprehensive go-to-market strategies. Focus on product positioning, demand generation, and multi-channel marketing program optimization to achieve revenue growth.

Location: Hybrid

Company

hirify.global delivers actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

What you will do

• Develop and execute a comprehensive marketing strategy to drive brand awareness and demand generation.
• Lead a team of product marketing professionals, setting objectives, KPIs, and budgets.
• Own the go-to-market strategy for new advertising products and platform enhancements.
• Oversee multi-channel demand generation programs, including email and content marketing.
• Elevate the hirify.global Digital Markets brand through compelling storytelling.
• Conduct market research and customer interviews to inform strategy and identify opportunities for growth.

Requirements

• Bachelor’s degree preferred in Marketing, Business, or a related field.
• 10+ years of progressive marketing experience, with at least 3 years in a leadership role at a SaaS, digital marketplace, or ad tech company.
• Proven success developing and executing integrated marketing strategies that drive growth and brand awareness in the B2B software space.
• Deep understanding of the digital advertising ecosystem, B2B SaaS marketing, and online marketplace dynamics.
• Strong leadership, team management, and cross-functional collaboration skills.
• Data-driven mindset with hands-on experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

Culture & Benefits

• Limitless career development and learning opportunities.
• A collaborative and positive culture.
• Outstanding compensation, competitive benefits, and generous time off.
• A chance to make an impact on company strategy.