Assistant Vice President, Product Marketing (Insurance)

Location: Hunghom, Kowloon, Hong Kong

Company

hirify.global helps clients achieve lifetime financial security and live healthier lives through insurance and related financial solutions.

What you will do

• Translate product strategy and complex insurance features into customer value propositions, market positioning, sales narratives, and master messaging frameworks.
• Lead integrated ATL and BTL product marketing and campaign strategies based on customer needs, competitive dynamics, and business objectives.
• Coordinate customer-facing launch materials and align Brand Marketing, Product, Training, Distribution, and other stakeholders around launch execution.
• Consolidate launch readiness, manage dependencies, escalate risks, and ensure consistent messaging across advertising, sales, digital, video, training, and launch-event materials.
• Monitor market trends, competitor activity, customer needs, and post-launch performance to improve product competitiveness and marketing effectiveness.
• Partner with senior stakeholders and external vendors on campaign proposals, marketing materials, and communication to the agency force.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• At least 10 years of progressive product marketing experience, including at least 5 years in a managerial or leadership capacity.
• Strong knowledge of insurance products, industry trends, competitive dynamics, and regulatory requirements for insurance marketing and customer communications.
• Demonstrated ability to translate complex product features into clear, differentiated customer propositions and develop and execute integrated marketing strategies across multiple channels.
• Strong analytical, research, problem-solving, presentation, communication, stakeholder management, influencing, and commercial decision-making skills.
• Ability to balance customer needs, competitive considerations, financial constraints, and business objectives while managing competing priorities in a fast-changing market.
• Strong written and verbal proficiency in English and Chinese.
• Excellent proficiency in Microsoft PowerPoint, Word, and Excel.

Nice to have

• Campaign management experience.

Culture & Benefits

• Five-day work week.
• Attractive salary, MPF, group life insurance, and group medical insurance.
• Career development opportunities.
• Values-led environment focused on caring, authenticity, boldness, inspiration, and impact.