Director, Frontline Marketing, CBL

Location: Beijing, China. Full-time, onsite role with 00%–25% travel. Relocation is not provided.

Company

hirify.global is a global consumer brand organization with a portfolio of more than 200 brands focused on sustainable growth and consumer value.

What you will do

• Lead frontline marketing activation and execution to strengthen brand presence, consumer engagement, and category growth across CBL mainland markets.
• Localize and amplify national marketing campaigns and NPD launches using IMX platforms, tools, and execution playbooks.
• Translate brand strategies and innovation priorities into locally relevant activation plans in partnership with Category teams.
• Coordinate with Franchise Operations, Channel teams, and bottlers on omnichannel priorities, execution calendars, experiential marketing, POS execution, and brand activation.
• Manage regional DME allocation and ATL/BTL spending while maintaining execution quality and ROI discipline.
• Lead frontline marketing teams, share market insights and best practices, and improve marketing effectiveness across system partners.

Requirements

• Bachelor’s degree or above in Business, Finance, Marketing, Management, or a related field.
• 10+ years of relevant experience in consumer marketing, brand activation, or frontline operations.
• Direct sales, key account, or franchise management experience with P&L responsibility.
• Proven experience leading complex marketing execution with multiple stakeholders.
• Fluent Mandarin and English required for effective operation in a business environment.

Nice to have

• Experience with agile practices, AI concepts, audience engagement, creative and data strategies, design thinking, experimentation, influencer marketing, omnichannel interactions, portfolio strategies, revenue growth management, social media, sustainability, system economics, or UX design.

Culture & Benefits

• Lead iconic brands through local activation, consumer relevance, and memorable experiences.
• Collaborate cross-functionally with Category, Channel, Franchise Operations, IMX, and bottlers at scale.
• Use advanced marketing platforms, tools, and capabilities to improve creativity, speed, and execution quality.
• Develop leadership, strategic thinking, and influence skills in a global organization focused on continuous learning.
• Work within a culture centered on curiosity, empowerment, inclusion, agility, and a growth mindset.