Senior Marketing Manager, Experiential Marketing, Sponsorships & Partnerships

Location: Shanghai, China; at least 4 days in the office are required

Company

hirify.global is a global payments technology company connecting consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Support hirify.global China’s sponsorship and partnership strategy across sports, music, gaming, fashion, entertainment, travel, and lifestyle.
• Identify and evaluate local and international opportunities using Chinese consumer trends, cultural relevance, brand strategy, and business priorities.
• Manage relationships with rights holders, talent, commerce platforms, merchants, brands, agencies, and ecosystem partners, including rights scoping, negotiation support, due diligence, contracting coordination, and activation.
• Translate sponsorship rights into consumer experiences and cardholder benefits such as privileges, pre-sale access, ticketing, hospitality, exclusive experiences, content, and on-site activations.
• Connect sponsorship assets with client priorities and support issuers, fintechs, merchants, and strategic partners in developing co-marketing propositions.
• Manage budgets, timelines, deliverables, governance, KPIs, performance measurement, business cases, presentations, and post-program reviews across China, Asia Pacific, and Global stakeholders.

Requirements

• 10+ years of progressive marketing experience, including substantial hands-on experience in sponsorships, strategic partnerships, experiential marketing, entertainment marketing, or other passion-led consumer platforms.
• Experience managing sponsorships or partnerships through the full lifecycle, from opportunity identification and evaluation through rights scoping, negotiation, activation, and measurement.
• Experience working with rights holders, IP owners, entertainment or sports properties, commerce platforms, agencies, and ecosystem partners.
• Strong understanding of Chinese consumers, culture, commerce, and emerging passion trends, with the ability to assess cultural relevance and business potential.
• Ability to independently manage complex cross-functional projects across Marketing, Client Marketing, Sales, Product, Legal, Finance, Sourcing, Risk, agencies, and external partners.
• Strong project and financial discipline, including budget management, agency and vendor management, rights and deliverables tracking, governance, and performance measurement.
• Excellent communication, presentation, and influencing skills in both English and Mandarin Chinese, including the ability to develop business cases and engage China, Asia Pacific, and Global stakeholders.
• Bachelor’s degree required.
• Proactive, collaborative, and accountable working style, with the ability to navigate ambiguity, balance strategic thinking with hands-on execution, and manage competing priorities.

Nice to have

• Experience developing sponsorship propositions for financial services, payments, technology platforms, premium consumer brands, retail, or commerce ecosystems.
• An established network across relevant China sponsorship and partnership ecosystems.
• Familiarity with client co-investment, scalable activation packages, and Marketing Services opportunities.
• MBA or relevant postgraduate qualification.

Culture & Benefits

• Full-time employment with hirify.global.
• Work closely with China, Asia Pacific, and Global sponsorship and marketing teams.
• At least 4 days in the office are required; exact expectations are confirmed by the Hiring Manager.
• Work on high-profile passion-led platforms and partnerships with measurable brand, consumer, client, and business outcomes.