Omnichannel & Content Associate (AI)

Location: Hong Kong - Quarry Bay

Company

hirify.global operates in a highly regulated healthcare environment spanning marketing, medical, analytics, and commercial activities.

What you will do

• Manage the hirify.global Hong Kong social content calendar, including disease-education posts, Chinese and English copywriting, design coordination, medical/legal submission, scheduling, and publishing.
• Coordinate doctor Q&A and patient-story video series from outlines and scripts through production, subtitles, metadata, and publication with internal teams, healthcare professionals, agencies, and production houses.
• Execute always-on and direct-to-consumer campaigns across paid social, SEM, and programmatic, including briefs, ad copy, tracking, budget pacing, boosting, and performance reporting.
• Audit brand visibility in Google Search, AI Overviews, ChatGPT, and Perplexity; identify content gaps and develop content roadmaps with medical group partners.
• Use social listening and analytics to shape content topics and maintain AEO/GEO dashboards, tagging, trafficking details, and campaign documentation.
• Use Copilot and other AI tools to create compliant content, build simple workflow automations and agents, support AI sharing sessions, and track time and quality improvements.

Requirements

• 1–2 years of experience in digital marketing, content operations, or marketing analytics in an agency or in-house environment.
• Hands-on experience with always-on programs across paid social, SEM, or programmatic, including platforms such as Meta Business Suite and YouTube Studio.
• Experience coordinating video or social content production with agencies or vendors, with comfort using campaign data, spreadsheets, and tagging standards.
• Strong communication skills with the ability to turn data and creative ideas into concise, actionable narratives.
• Ability to work with agencies and cross-functional partners in a structured, compliance-oriented environment.
• Strong written Chinese copywriting skills, including Cantonese, and strong English copywriting skills.
• Operational rigor, including calendar discipline, quality assurance, meticulous documentation, ownership of timelines, and clear assignment of responsibilities.

Nice to have

• Healthcare or pharmaceutical experience.

Culture & Benefits

• End-to-end exposure to how content, channels, analytics, and business outcomes connect.
• Hands-on experience with campaign performance measurement and AI search visibility through AEO/GEO.
• Practical experience using modern AI tools, including Copilot, to accelerate content creation and build automations.
• Cross-functional collaboration with marketing, medical, data and analytics teams, agencies, healthcare professionals, and production partners.
• Experience in a complex, highly regulated healthcare environment with opportunities to develop marketing, analytics, and commercial excellence skills.

Hiring process

• Applicants should review hirify.global’s candidate AI-use guidelines for acceptable and prohibited uses of AI during recruitment.