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Чётко описанная руководящая роль в крупной фармкомпании с широким кругом задач и взаимодействием между командами; требование от 8 лет опыта рассчитано на очень опытного специалиста.
?Высокий порог опыта
Полная зона ответственности
Крупная фармкомпания
Онкология и гематология
Мэтч & Сопровод
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Brand Manager (Pharmaceuticals): Developing and executing brand strategies, business plans, operating plans, and national marketing initiatives with an accent on data-driven insights, customer engagement, and cross-functional delivery. Focus on leading major projects, creating scientifically accurate promotional content, optimizing performance, and ensuring compliance across marketing activities.
Location: Shanghai, China
Company
hirify.global is a multinational pharmaceutical company focused on developing better medications, outcomes, and science.
What you will do
Analyze market, customer, sales, and competitive data to identify growth opportunities and translate insights into actionable recommendations.
Support brand strategy and annual Business Plan development, including segmentation, strategic priorities, forecasting, budgeting, and resource allocation.
Translate strategy into annual Operating Plans with objectives, KPIs, budgets, milestones, and execution priorities; monitor and optimize performance.
Lead national marketing initiatives, congress activities, omnichannel programs, and customer engagement projects from planning through evaluation.
Develop brand messages, promotional campaigns, customer-facing materials, sales force resources, training content, and digital assets.
Coordinate with Sales, Medical, Market Access, Regulatory, Commercial Excellence, Finance, and Procurement while maintaining Medical, Legal, and Compliance compliance.
Requirements
8+ years of experience in multinational pharmaceutical companies, including substantial pharmaceutical marketing experience.
End-to-end brand management experience covering insights generation, strategy development, business planning, execution, and performance tracking.
Demonstrated ownership of major projects and key marketing initiatives.
Strong analytical and strategic thinking skills, with the ability to translate insights into business actions and measurable outcomes.
Experience leading cross-functional projects and influencing stakeholders across functions.
Strong communication and presentation skills in both Chinese and English.
Nice to have
Hematology or oncology marketing experience.
Experience in product launch, indication expansion, or lifecycle management.
Cross-regional project and people management experience.
Relevant life-sciences educational background.
Culture & Benefits
Full-time position in Shanghai, China.
Equal-opportunity environment welcoming people regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.
Work alongside people from different backgrounds, locations, and functions united by a focus on progress and better outcomes.
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