Marketing Manager (Pharmaceutical Marketing)

Location: Shanghai, China; onsite

Company

hirify.global is a multinational pharmaceutical company focused on developing better medications, outcomes, and science.

What you will do

• Analyze market, customer, sales, and competitive data to identify opportunities and translate insights into brand, engagement, resource, and field-execution recommendations.
• Lead brand strategy and annual Business Plan development, including segmentation, priorities, forecasting, budgeting, and resource allocation.
• Translate strategy into Operating Plans with objectives, KPIs, budgets, milestones, and execution priorities; monitor performance and optimize plans.
• Lead national marketing initiatives, congress activities, omnichannel programs, and customer engagement projects from planning through evaluation.
• Develop brand messages, promotional campaigns, customer materials, sales-force resources, training content, and digital assets.
• Partner with Sales, Medical, Market Access, Regulatory, Commercial Excellence, Finance, and Procurement while ensuring Medical, Legal, and Compliance adherence.

Requirements

• 10+ years of experience in multinational pharmaceutical companies, including substantial pharmaceutical marketing experience.
• End-to-end brand management experience covering insights generation, strategy development, business planning, execution, and performance tracking.
• Ownership of Business Plans, Operating Plans, major projects, and key marketing initiatives.
• Strong analytical and strategic thinking skills with the ability to translate insights into business actions and measurable outcomes.
• Experience leading cross-functional projects and influencing stakeholders across functions.
• Strong communication and presentation skills in both Chinese and English.

Nice to have

• Hematology or oncology marketing experience.
• Experience in product launch, indication expansion, or lifecycle management.
• Prior consulting-firm experience.
• Cross-regional project and people management experience.
• Relevant life-sciences educational background.

Culture & Benefits

• Equal-opportunity environment welcoming people regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.
• Full-time employment in an onsite Shanghai-based role.