Senior Regional Marketing Manager (IVD)

Location: Remote anywhere in Germany with good access to the Munich office; travel within Germany up to 50% and occasional international travel

Company

hirify.global develops, manufactures, and markets research and clinical diagnostic products for science and healthcare.

What you will do

• Develop and implement annual German marketing plans across Product, Place, Promotion, and Price for Immunohematology and Quality Systems portfolios.
• Translate global product marketing strategies into local plans, messaging, collateral, and field execution.
• Gather customer and market intelligence, monitor competitors and market shifts, and conduct localized SWOT and Mekko analyses.
• Partner with German sales teams on high-potential accounts, value propositions, product adoption, and revenue growth.
• Manage the German marketing budget, track ROI, and support product launches and portfolio expansions with cross-functional teams.
• Build relationships with German customers, thought leaders, and industry influencers.

Requirements

• 5+ years of experience in In-Vitro Diagnostic marketing; sales and/or application support experience is a plus.
• Bachelor's degree required; a related Master's degree or equivalent is preferred.
• Strategic mindset, effective communication skills, strong business insight, accountability, and follow-through.
• In-depth knowledge of Immunohematology and/or Quality Systems products, technologies, and applications.
• Fluent German in written and spoken communication and strong business English required.
• Proven ability to plan and execute marketing activities that drive product adoption.
• Experience working cross-functionally with Sales, Global Marketing, and Marketing Communications teams.

Nice to have

• Experience in sales and/or application support.
• Related Master's degree or equivalent.

Culture & Benefits

• Permanent, full-time employment with a remote setup in Germany.
• Competitive annual salary paid in 13 installments, plus annual performance review and bonus programs.
• 30 days of paid vacation per calendar year and vacation pay.
• Flexible digital time tracking with time off in lieu or compensation for accumulated overtime.
• Collaborative international teams with career development support and an inclusive workplace.

Hiring process

• hirify.global does not accept agency resumes unless the agency has been authorized by a hirify.global Recruiting Representative.
• Applicants with severe disabilities receive preferential consideration given equal qualifications.