Sr Manager, Product Marketing, Growth & LCM (Clinical Diagnostics)

Location: Hercules, California, United States; hybrid, with the employee required to live within commuting distance of the office

Salary: $157,400–$210,000 annual base salary, plus eligibility for a variable annual bonus

Company

hirify.global develops, manufactures, and markets research and clinical diagnostic products, supporting scientific discovery and healthcare worldwide.

What you will do

• Drive product-line growth and lifecycle management from launch through on-market support and obsolescence.
• Translate segment strategy into product-line plans, growth projections, marketing plans, positioning, pricing, and competitive responses.
• Execute phase-in, phase-out, obsolescence, sustaining prioritization, customer communication, and CAPA activities.
• Maintain voice-of-customer, market size, payer and clinical trend, technology, and competitive intelligence inputs.
• Partner with Scientific Affairs, Market Access, Regional Marketing, Commercial, and Supply Chain to shape value propositions and commercial tools.

Requirements

• Advanced, master’s degree, Ph.D., or equivalent degree in a related field.
• Typically 6+ years of experience in diagnostics, biotech, or medical devices, including sales and regional marketing experience.
• Proven global product marketing experience in clinical immunology or in vitro diagnostics, covering autoimmune and/or infectious disease.
• Demonstrated success developing and executing commercial strategies across diverse global markets.
• Experience marketing integrated portfolios of systems, software, and assays.
• Ability to articulate value propositions based on laboratory automation, workflow efficiency, connectivity, and total cost of ownership.
• Ability to shape portfolio direction through market and competitive analysis, segmentation, lifecycle management, and multi-year roadmap planning.

Nice to have

• Advanced degree such as an MS, MPH, MBA, or similar.

Culture & Benefits

• Hybrid work arrangement in Hercules, California, with office commuting required.
• Medical plans, HSA funds, fertility support, life and disability insurance, paid parental leave, and paid time off.
• 401(k) with profit sharing, employee stock purchase program, pet insurance, and wellness support.
• Learning and development opportunities, education benefits, student debt relief, and Employee Resource Groups.
• Collaborative teams spanning the globe and an Equal Employment Opportunity workplace.

Hiring process

• Applications from agencies are accepted only when authorized by a Bio-Rad recruiting representative; unsolicited agency resumes and related fees are not accepted.