Senior Marketing Manager - IVF Technologies

Location: Fully remote, associated with Miami, US; candidates must verify eligibility to work in the United States.

Company

hirify.global is a global medical device and genetic services provider developing science-based products and services for fertility treatment, with headquarters in Gothenburg, Sweden, operations in 30 countries, and products available in more than 110 countries.

What you will do

• Develop and execute marketing strategies, annual plans, budgets, and forecasts for IVF capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions.
• Create brochures, technical guides, white papers, case studies, digital assets, product training materials, demo scripts, and competitive positioning tools.
• Manage digital marketing initiatives, including website content, SEO, SEM, and lead generation campaigns.
• Enable commercial execution through sales training, launch kits, playbooks, field marketing, distributor programs, and support for ASRM, trade shows, workshops, and symposia.
• Conduct customer interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers to identify workflow challenges and investment drivers.
• Lead product launches, align cross-functional teams, and monitor market share, pipeline growth, campaign ROI, and other performance indicators.

Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment.
• 5–8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems.
• Strong communication, collaboration, and leadership skills.
• Ability to verify identity and eligibility to work in the United States and complete required employment eligibility verification after hire.

Nice to have

• Experience working with embryology key opinion leaders or clinical education teams.
• Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms.
• Ability to translate scientific or technical concepts into compelling commercial messaging.

Culture & Benefits

• Fully remote full-time role supporting fertility-treatment products and services.
• Paid time off and 10 paid holidays.
• 401(k) with employer match.
• Medical, dental, vision, IVF coverage, GAP insurance, life and AD&D coverage, short- and long-term disability, optional AFLAC policies, EAP, FSA, and HSA.