Senior Manager, Quality Systems Product Marketing Growth & LCM

Location: Hybrid role based in Irvine, California, United States; the employee must live within commuting distance of the office.

Base salary: $157,400–$216,400 annually, plus eligibility for a variable annual bonus.

Company

hirify.global develops, manufactures, and markets research and clinical diagnostic products, supporting scientific discovery and healthcare.

What you will do

• Lead franchise portfolio growth strategy, long-range planning, growth projections, and marketing plans across a full product family or related product segments.
• Manage product lifecycle decisions, including phase-in, phase-out, obsolescence, assay migration, geographic expansion, sustaining prioritization, CAPA contributions, and customer communications.
• Conduct market research and opportunity assessments using voice-of-customer insights, TAM/SAM, payer and clinical trends, technology developments, guidelines, and competitive intelligence.
• Shape customer segmentation, product-line roadmaps, growth opportunities, rationalization options, positioning, value propositions, messaging, and evidence plans with cross-functional partners.
• Track revenue, mix, margins, adoption, and other franchise KPIs through dashboards, providing insights and corrective-action recommendations.

Requirements

• Bachelor’s degree or equivalent in Marketing.
• 8+ years of experience in diagnostics, biotech, or medical devices, including sales and regional marketing experience.
• Experience holding a sales role and working in regional marketing.
• Proven product portfolio lifecycle management experience in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Ability to translate segment and franchise strategy into product-line plans, commercial hypotheses, and measurable objectives.
• Ability to collect and interpret voice-of-customer, competitive, and usage data to inform requirements and positioning.

Nice to have

• Advanced degree such as an MS, MPH, MBA, or similar.

Culture & Benefits

• Hybrid work environment with collaborative teams spanning the globe.
• Medical plans, HSA funds, fertility support, life and disability insurance, paid parental leave, and paid time off.
• 401(k) with profit sharing, employee stock purchase program, pet insurance, and wellness support.
• Learning and development opportunities, education benefits, student debt relief, mental health resources, and Employee Resource Groups.
• Equal employment opportunity for candidates of all backgrounds.