Sr Manager, Product Marketing (Diagnostics)

Location: Hybrid in Irvine, California, United States; onsite Tuesday–Thursday and within commuting distance of the office required.

Salary: $157,400–$216,400 estimated annual base salary, plus eligibility for a variable annual bonus.

Company

hirify.global develops, manufactures, and markets research and clinical diagnostic products, supporting advances in science and healthcare.

What you will do

• Drive global product-line growth and lifecycle management for the clinical quality control portfolio, including launches, on-market growth, sustaining activities, and obsolescence.
• Develop franchise growth initiatives, long-range plans, market assessments, segmentation, projections, positioning, pricing recommendations, and marketing plans.
• Monitor product performance, quality signals, complaints, cost-to-serve, usage, mix, revenue, margins, adoption, and other franchise KPIs; recommend corrective actions.
• Shape product claims, value propositions, messaging, evidence plans, assay registration priorities, and global and regional marketing materials with Scientific Affairs, Market Access, and Regional Marketing.
• Maintain voice-of-customer, market, payer, clinical, technology, guideline, and competitive intelligence; use these insights to inform roadmaps, portfolio gaps, rationalization, and partnership opportunities.
• Collaborate with Market Access, Scientific Affairs, Regional Marketing, Commercial teams, and Supply Chain.

Requirements

• Bachelor’s degree or equivalent in Marketing.
• 7 to 10+ years of experience in Diagnostics, Biotech, or Medical Devices.
• Previous sales experience and experience in regional marketing.
• Proven product lifecycle management experience for a product portfolio in a matrix environment.
• Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
• Ability to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives.
• Ability to collect and interpret voice-of-customer, competitive, and usage data to inform requirements and positioning.

Nice to have

• Advanced degree such as an MS, MPH, MBA, or similar.

Culture & Benefits

• Collaborative teams operating globally, with opportunities to build a career and drive measurable change.
• Medical plans, HSA funds, fertility support, life and disability insurance, and paid parental leave.
• 401(k) with profit sharing, employee stock purchase program, paid time off, pet insurance, and wellness support.
• Learning and development opportunities, education benefits, student debt relief, and Employee Resource Groups.
• Equal Employment Opportunity employer welcoming candidates of all backgrounds.