Sr Manager, Product Marketing Growth & LCM (Diagnostics)

Location: Hybrid role based in Hercules, California, United States; must be located within commuting distance of the office.

Salary: $157,400–$200,000 annual base salary, plus eligibility for a variable annual bonus.

Company

hirify.global develops, manufactures, and markets research and clinical diagnostic products, advancing science and healthcare.

What you will do

• Drive product-line growth and lifecycle management from launch through on-market support and obsolescence.
• Translate portfolio and segment strategy into growth plans, market assessments, segmentation, projections, positioning, pricing, and competitive responses.
• Lead phase-in, phase-out, obsolescence, sustaining-prioritization, and CAPA-related decisions to improve portfolio productivity and profitability.
• Analyze voice-of-customer insights, market size, payer and clinical trends, technology developments, guidelines, and competitive intelligence.
• Partner with Scientific Affairs, Market Access, Regional Marketing, Commercial, and Supply Chain on value propositions, evidence-based messaging, and product-line roadmaps.
• Track revenue, mix, margins, adoption, and other franchise KPIs through dashboards and recommend corrective actions.

Requirements

• Bachelor’s degree required; an MS, MPH, MBA, or Ph.D. is preferred.
• Typically 7–10+ years of experience in diagnostics, biotech, or medical devices, including sales and regional marketing experience.
• Proven product-portfolio lifecycle management experience in a matrix environment.
• Must be based in Hercules, California, and located within commuting distance of the office.

Culture & Benefits

• Hybrid work environment with collaborative teams spanning the globe.
• Medical plans, HSA funds, fertility support, group life and disability coverage, and paid parental leave.
• 401(k) with profit sharing, employee stock purchase program, paid time off, pet insurance, and wellness support.
• Learning and development opportunities, education benefits, student debt relief, and Employee Resource Groups.
• Equal employment opportunity for candidates of all backgrounds.