Senior Manager, Integrated Marketing (Education)

Location: Remote within the United States; West Coast location preferred.

Salary: $125,000–$150,000 per year.

Company

hirify.global is a national network of independent schools serving students from preschool through 12th grade. Its Independent K–12 Marketing team supports school brands, enrollment, and marketing campaigns across the portfolio.

What you will do

• Develop and execute a portfolio-wide social media strategy for 50+ schools, including editorial calendars, guidelines, community management, moderation, and engagement measurement.
• Create enrollment-focused social content and campaign assets for moments such as Open House and Back to School, while supporting authentic stories and user-generated content.
• Strengthen YouTube, paid social, digital media, online directories, and local search through content planning, targeting, optimization, and performance recommendations.
• Support photography and video productions by developing concepts, shot lists, visual direction, and feedback for editing, motion graphics, and multimedia assets.
• Coordinate integrated marketing initiatives and stakeholders from planning through execution, measurement, and delivery.
• Build reporting frameworks that connect social, directory, and digital performance with inquiries, tours, and enrollment where attribution is available.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Seven or more years of professional marketing experience, including significant social media management for multiple brands or locations, preferably in-house or agency-based.
• Demonstrated success developing social media strategies and content that drive measurable engagement and business results.
• Working knowledge of paid social advertising and digital media, including collaboration with media teams or agency partners on planning and optimization.
• Strong analytical skills, including performance reporting and translating data into recommendations.
• Experience developing and optimizing YouTube channels.
• Experience with social media management, scheduling, reporting, listing, and reputation-management platforms or comparable tools, plus Meta platform tools, Google Workspace, and Microsoft Office.
• Familiarity with AI-powered tools supporting content planning, marketing workflows, and creative collaboration.
• English language communication is required.

Nice to have

• Experience in education, lifestyle, hospitality, or consumer-brand sectors.

Culture & Benefits

• Full-time employment with a remote work environment and collaboration across distributed teams.
• Medical, dental, and vision insurance.
• Paid holidays and sick days.
• 401(k) plan with company match.
• Tuition discounts for children, professional development, education reimbursement, and partnerships.
• Work requires frequent physical activities including walking, standing, sitting, reaching, kneeling, lifting, and use of clear vision and hearing.