crmaimarketing analyticsmartechcampaign managementdemand generationaudience segmentationintegrated marketinggo to market planning
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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$104к-160к/год
$120к$140кмедиана$170к
По похожим ролям (50) ~ $140к/год
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У роли понятная зона ответственности, измеримые цели и обозначенная команда, хотя широкий круг межфункциональных задач потребует много работы со стейкхолдерами.
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Manager, Integrated Marketing (B2B Marketing): Developing audience-focused integrated marketing plans, campaigns, and activation programs that drive awareness, engagement, demand, pipeline, and revenue growth with an accent on audience strategy, cross-functional orchestration, and performance measurement. Focus on managing marketing initiatives, optimizing campaigns through analytics and test-and-learn methods, and coaching a marketing manager.
Location: Remote, United States of America
Salary: $104,000–$160,000 annual salary, plus eligibility for a discretionary annual bonus.
Company
hirify.global is a corporate professional services and staffing organization with specialized audiences across finance and accounting, technology, marketing and creative, legal, administrative, customer support, HR, hiring managers, and job seekers.
What you will do
Develop and execute integrated marketing strategies and annual audience plans aligned with business priorities, market opportunities, customer needs, seasonal demand, and growth objectives.
Translate business objectives and audience insights into integrated programs, campaigns, activation plans, and growth initiatives.
Lead campaign planning, orchestration, governance, prioritization, and optimization across Brand, Content Marketing, Design, Field Marketing, Analytics, Performance Marketing, Communications, and Web.
Monitor campaign performance and ROI with Analytics and channel teams, using insights and test-and-learn methods to optimize programs.
Manage, coach, and develop one Senior Marketing Manager or Marketing Manager while building partnerships with executive and business leadership.
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of progressive marketing experience, including 2+ years in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines.
Experience developing audience-, segment-, industry-, or customer-focused marketing plans or programs.
Experience leading cross-functional marketing initiatives and influencing stakeholders without authority in a matrixed organization.
Strong written and verbal communication, relationship-building, issue simplification, prioritization, and change-management skills.
Ability to manage difficult conversations and provide timely feedback with emotional intelligence, fairness, and consistency.
Proficiency with marketing planning and campaign management tools, CRM and marketing technology platforms, marketing analytics and reporting tools, Microsoft Office Suite, and Copilot.
Ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness.
Nice to have
Experience managing direct reports or leading professional contributors.
B2B, professional services, staffing, consulting, technology, or similar experience.
Culture & Benefits
Remote position with cross-functional collaboration across Marketing, business leadership, Communications, and Executive Director teams.
Medical, vision, and dental insurance, plus FSA and HSA healthcare accounts.
Life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short- and long-term disability coverage.
Paid vacation, personal, and sick time; new hires can earn up to 17 days of Choice Time Off per calendar year and receive up to 11 paid holidays.
Eligible employees may contribute to a 401(k) savings and investment plan or deferred compensation plan, with a 100% employer match on the first 3% of contributions.
Employment offers are contingent upon successful completion of a background check.
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