Senior Manager, Integrated Marketing

Location: Remote; candidates must be physically located in the United States. The role is listed in New York, NY.

Base compensation: $114,800–$129,146 annually; eligibility for a sales-based or performance-based incentive may also apply.

Company

hirify.global is a consumer intelligence company providing consumer buying behavior insights, advanced analytics, and retail measurement platforms across more than 100 markets.

What you will do

• Develop integrated marketing strategies covering target audiences, customer needs, solutions, engagement approaches, and success measures.
• Assess approved growth opportunities with Sales, Customer Success, Product, Product Marketing, and business leaders; recommend priorities, investments, and resource allocation.
• Create campaign briefs, narratives, and messaging using customer insight, market intelligence, competitive context, and use cases.
• Guide cross-functional planning and delivery across campaign management, content and creative, marketing operations, paid media, events, and Product Marketing.
• Develop budget recommendations, track spending, and make resource tradeoffs clear.
• Evaluate campaign and channel performance, recommend improvements, and apply AI tools to research, messaging, and analysis while assessing output quality.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Progressive B2B marketing experience, typically 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.
• Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
• Strong commercial and analytical judgment, including use of CRM and marketing performance information to inform investment decisions.
• Experience planning and tracking marketing budgets.
• Practical experience applying AI tools to marketing work and assessing their reliability.
• Strong communication and stakeholder-management skills.

Nice to have

• Experience with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics, or Pardot.
• Experience using CRM platforms such as Microsoft Dynamics or Salesforce.
• Experience leading programs through shared marketing resources in a matrixed organization.

Culture & Benefits

• Flexible remote working environment.
• Comprehensive health insurance, life insurance, and industry-leading parental leave.
• Volunteer time off, LinkedIn Learning, education support, and an Employee Assistance Program.
• AI may be used during recruitment, with human oversight and final hiring decisions made by people.
• Full-time employment.