Field Marketing Manager (B2B)

Location: Fully remote, based in Plymouth, Minnesota, United States; approximately 10% travel throughout North America.

Annual salary: $88,800–$111,000, excluding potential bonuses, sales incentives, and overtime.

Company

hirify.global provides professional cleaning equipment and services, developing sustainable cleaning solutions for customers across global markets.

What you will do

• Develop annual marketing strategies and growth plans for assigned North American industry segments.
• Plan and execute integrated campaigns across digital advertising, email, social media, content, webinars, trade shows, and industry partnerships.
• Lead go-to-market planning, product commercialization, product messaging, positioning, competitive differentiation, and product launches.
• Create sales enablement materials and support customer engagement, lead conversion, and execution across direct and indirect sales channels.
• Plan events and conferences, manage lead capture and follow-up, and improve event return on investment.
• Manage budgets, KPIs, CRM and marketing automation reporting, performance analysis, testing, and recommendations to leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive B2B marketing experience, including demand generation and product marketing.
• Experience developing integrated marketing campaigns and go-to-market strategies, with proven success supporting product launches and commercialization.
• Experience in industrial, manufacturing, commercial equipment, facility solutions, or channel-based business environments.
• Strong understanding of market segmentation, customer journey mapping, lead generation, and marketing performance analytics.
• Experience with CRM and marketing automation platforms.
• Strong project management skills for managing multiple priorities and cross-functional initiatives.
• Excellent communication, presentation, analytical, and stakeholder management skills.

Nice to have

• Experience with Salesforce, Pardot/Marketing Cloud Account Engagement, and Power BI.
• Experience supporting dealer, distributor, or partner-led sales channels.
• Experience managing external agencies, vendors, and marketing budgets.
• Ability to translate market insights into measurable commercial growth.

Culture & Benefits

• Remote full-time role with approximately 10% North America travel for customer visits, trade shows, industry events, partner engagement, and internal meetings.
• Health, dental, vision, life, critical illness, accident, disability, and employee assistance benefits.
• 401(k) with company match, flexible spending accounts, health savings account contribution, paid vacation and sick time, and parental leave.
• Tuition reimbursement, paid volunteer day, wellness reimbursement, and scholarship opportunities.
• Focus on diversity, sustainability, collaboration, learning, and professional growth.