Associate Manager, Events and Field Marketing

Location: Remote for candidates physically located in the United States; approximately 25% travel within the United States.

Salary: $69,800–$88,665 base compensation, with possible sales-based or performance-based incentives.

Company

NIQ is a consumer intelligence company delivering consumer buying behavior insights, retail data, analytics, and growth opportunities across more than 100 markets.

What you will do

• Develop event marketing plans covering target audiences, messaging, customer experiences, and commercial outcomes.
• Create invitations, promotional emails, follow-up communications, emails, landing pages, and digital and social promotion.
• Partner with Sales to identify priority accounts, align on meeting goals, and prepare outreach resources.
• Deliver on-site activations and coordinate event logistics with Marketing Operations.
• Execute post-event campaigns, coordinate lead capture and qualification, and route leads to Sales.
• Report on engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 3+ years of relevant B2B experience in event marketing, field marketing, customer marketing, or demand generation.
• Experience developing and executing marketing programs within agreed priorities and resources.
• Strong writing skills and hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management skills and the ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend practical improvements.
• Must be physically located in the United States.

Nice to have

• Experience delivering on-site B2B event activations or targeted customer programs.
• Experience with Marketo, Microsoft Dynamics, Pardot, or similar email marketing and marketing automation platforms.
• Experience using CRM and event platforms for lead tracking and reporting.

Culture & Benefits

• Flexible remote working environment.
• Comprehensive health insurance, life insurance, and industry-leading parental leave.
• Volunteer time off, LinkedIn Learning, education support, and an Employee Assistance Program.
• Collaboration with Sales, Customer Success, Product, and Product Marketing teams.
• NIQ may use AI tools during recruitment; final hiring decisions are made by humans.