Brand Strategy Lead, Brand Architecture & Naming

Location: San Francisco, CA or New York City, NY, United States. Hybrid policy: staff are expected to work from one of the offices at least 25% of the time; some roles may require more office time.

Annual salary: $255,000–$320,000 USD.

Company

Anthropic develops reliable, interpretable, and steerable AI systems intended to be safe and beneficial for users and society.

What you will do

• Own brand architecture strategy across Anthropic and Claude, covering brands, products, models, features, plans, and programs.
• Lead portfolio decisions about brand extensions, standalone brands, and when offerings should receive names versus descriptive labels.
• Own naming from brief to launch, generate descriptive and coined names, run research when needed, and guide teams through decision-making.
• Build naming and brand architecture systems, conventions, governance, databases, tools, training, and a source of truth.
• Present recommendations and decision documents to senior leaders, manage intake and review, and audit the portfolio as it grows.
• Partner with Product, Brand Marketing, IP Legal, and Comms on positioning, clearance, linguistic and cultural checks, and launches; use Claude throughout the naming process.

Requirements

• Deep expertise in brand architecture and experience deciding how products and programs fit within complex, growing portfolios.
• Experience building or rebuilding the architecture of a multi-brand portfolio, including relationships between a company brand and product brands.
• Ability to evaluate branded house, endorsed, and house of brands models and make clear recommendations.
• Personal experience developing and shipping names across products, features, events, and programs, from descriptive to coined naming strategies.
• Experience creating adopted systems and processes such as nomenclature frameworks, conventions, databases, and governance.
• Experience working with trademark counsel and planning around clearance risk.
• Ability to write clear decision-making documents, lead cross-company work with minimal direction, advise senior leaders, and defend brand systems while recognizing justified exceptions.
• Bachelor’s degree or equivalent combination of education, training, and experience in a field relevant to the role.
• Interest in Anthropic’s mission to develop safe and beneficial AI.

Nice to have

• Brand architecture or naming experience in-house, at a specialty branding agency, or at a consultancy.
• Experience restructuring a portfolio through rapid growth or major change.
• Experience with AI products, models, programs, or technology companies.
• Experience leading naming across global markets, including linguistic and cultural checks.
• Experience across consumer and enterprise brands.
• Experience designing qualitative or quantitative brand architecture or naming research, or managing naming, verbal identity, or research partners.
• Background in linguistics, copywriting, or verbal identity, and experience using AI tools in creative work.
• Ability to learn technical domains well enough to position, name, and brand them.

Culture & Benefits

• Collaborative environment focused on high-impact AI research and long-term goals around steerable, trustworthy AI.
• Competitive compensation, optional equity donation matching, generous vacation and parental leave, flexible working hours, and an office for collaboration.
• Visa sponsorship is available, although sponsorship cannot be successfully provided for every role and candidate; immigration-lawyer support is provided.
• Anthropic values communication, diverse perspectives, and representation in its work.

Hiring process

• Applicants should review Anthropic’s policy on AI usage during the application process.
• For legitimate recruiting communications, verify that contact comes from an @anthropic.com address or an identified vetted recruiting agency; recruiters will not request money, fees, or banking information before the first day.