Industry & Experiential Marketing Lead, Ads (AI)

Location: San Francisco, United States; hybrid workplace

Salary: $227K–$252K annually plus equity

Company

OpenAI is an AI research and deployment company developing general-purpose artificial intelligence and deploying it through products with a focus on safety and human benefit.

What you will do

• Define the global industry engagement strategy for OpenAI’s advertising solutions.
• Build relationships with advertising trade associations, professional communities, event organizers, and other industry partners.
• Own the advertising industry events portfolio, including conferences, sponsorships, speaking opportunities, and activations.
• Create executive gatherings, forums, roundtables, and other experiences for advertisers and agencies.
• Set program objectives, audience strategies, programming, creative briefs, and engagement plans with the Events & Experiences team.
• Develop thought leadership partnerships, shape executive participation, connect programs to Sales and Vertical Marketing, and build the function through partner, budget, and priority management.

Requirements

• 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles.
• Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, industry organizations, and factors influencing media investment.
• Track record of developing industry partnerships and delivering programs or experiences that advance customer relationships and business objectives.
• Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners.
• Strong strategic and creative judgment, with the ability to turn business priorities into compelling programming and experiences.
• Excellent communication and relationship-building skills with senior executives and external industry leaders.
• Ability to prioritize in a fast-moving environment, make decisions with incomplete information, and move between strategy and hands-on execution.
• Experience establishing success measures and using results to improve programs and guide investment.

Culture & Benefits

• Full-time hybrid work in San Francisco.
• Cross-functional collaboration with Sales, Communications, Customer Marketing, Content & Solutions Marketing, and Events & Experiences.
• Equal opportunity employment with reasonable accommodations available for applicants with disabilities.
• Background checks are administered in accordance with applicable law, including fair-chance requirements for US-based candidates.