Lifecycle Marketing Manager (HubSpot)

Location: Remote (United States)

Salary: $110,000–$130,000 per year

Company

Cars & Bids is an enthusiast automotive auction marketplace and community with over $900 million in cars sold.

What you will do

• Own email marketing, including automated lifecycle flows, newsletters, promotions, and event sends.
• Map, build, launch, monitor, and optimize buyer and seller journeys in HubSpot, from onboarding and seller education through submission, bidder activation, re-engagement, repeat selling, and post-sale.
• Build behavioral segments and dynamic content based on site activity, including watching, bidding, submitting, and selling.
• Write lifecycle messaging and short conversion-focused nudges for different customer audiences.
• Build cross-product workflows using custom code, APIs, and webhooks; connect customers with sales and auction teams and maintain a clean seller pipeline.
• Own deliverability and list health, test programs, and report results in submissions, sales, and site activity.

Requirements

• 4–7 years of experience in lifecycle, CRM, or marketing automation, owning programs end to end.
• Deep HubSpot experience with complex branching workflows, custom properties and objects, custom code, and API and webhook integrations.
• Startup experience and the ability to build and operate programs independently.
• Strong segmentation skills and comfort working with data and engineering on data availability.
• Strong, fast writing skills with the ability to adapt tone for first-time sellers, longtime bidders, and dealers.
• Deliverability experience at scale.
• Ability to connect marketing programs to business results.
• B2B background preferred; B2C experience is a plus.
• Passion for cars.

Nice to have

• SQL.
• Two-sided marketplace, auction, or automotive experience.
• SMS and push marketing experience.
• Experience connecting HubSpot to a data warehouse or using reverse ETL.

Culture & Benefits

• True remote flexibility.
• Competitive compensation and equity.
• Opportunity for ownership of a business-critical marketing channel and room to grow.
• Small, dedicated team focused on automotive enthusiasm and customer experience.

Hiring process

• Submit a resume; a cover letter is optional.
• Optional application questions cover passion for cars and a favorite lifecycle program, including three short bullets explaining the program and why it is a favorite.
• Additional quick questions may be sent before interviews.