Growth and Demand Marketing Manager (AI)

Location: Hybrid in San Francisco, Dallas, Pittsburgh, Phoenix, or Toronto; remote work available in the US and Canada.

Salary: $138,000–$198,000 USD per year, plus equity and an annual performance bonus.

Company

hirify.global is a technology startup building Physical AI for commercial autonomous trucks and robotaxis, backed by partners in AI, automotive, logistics, and deep tech.

What you will do

• Build and execute lifecycle marketing programs, including segmented nurture tracks and email campaigns, guiding senior logistics technology decision makers through the buying funnel.
• Generate MQLs, convert them into sales opportunities, and personally spend approximately 20% of the time prospecting and qualifying senior logistics technology decision makers.
• Own lower-funnel paid search, paid social, retargeting, and ABM campaigns targeting named accounts.
• Track CAC and campaign performance by channel, refining messaging, targeting, and channel mix based on data.
• Partner with brand, events, and product marketing on integrated campaigns that increase commercial velocity.
• Write white papers, host webinars, and produce thought-leadership content using AI tools where useful.

Requirements

• 6+ years of experience in B2B marketing, demand generation, or growth marketing, ideally at a small or early-stage company.
• Experience building and optimizing lead-generation and lifecycle programs, including email nurture campaigns, from strategy through execution.
• Hands-on outbound and prospecting experience alongside strategic marketing work.
• Experience measuring and optimizing CAC or similar funnel metrics.
• Strong analytical skills; able to pull and interpret campaign, funnel, and CAC data. Excel or Sheets required; SQL or BI experience is a plus.
• Strong writing skills and the ability to independently produce thought-leadership content, white papers, webinars, and email copy.
• Hands-on experience deploying AI tools in a marketing workflow.
• Comfort operating without a large team; self-directed, resourceful, and willing to perform routine or unglamorous work.
• Open-minded, collaborative, and willing to help others; passionate about self-driving technologies and solving difficult problems.

Nice to have

• Experience marketing to senior technology decision makers in logistics, supply chain, or adjacent industrial or B2B sectors.
• Experience running ABM programs targeting named accounts.
• Experience partnering with product marketing, digital marketing, and events teams.
• Familiarity with HubSpot and Aurasell.
• Experience at a company of similar size or stage.
• Prior SDR or sales development experience.

Culture & Benefits

• Full-time employment with hybrid work and work-from-home support.
• Flexible hours and unlimited vacation.
• Medical, dental, and vision coverage for full-time employees.
• Competitive compensation, equity awards, and an annual performance bonus.
• On-site catered meals, drinks, snacks, team-building activities, and social events held on-site, off-site, and virtually.
• Inclusive and accessible workplace with reasonable accommodations available during hiring.