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2 дня назад

Head of Marketing (AI/GTM)

145 000 - 220 000$
Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
head
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Head of Marketing (AI/GTM): Building and leading Formic’s demand, pipeline-generation, and marketing engine for industrial automation with an accent on B2B positioning, sales development, and measurable funnel performance. Focus on integrating AI, automation, data, and marketing technology into scalable GTM systems while developing a multidisciplinary team.

Location: Remote, USA

Salary: $145,000–$220,000 USD per year

Company

hirify.global provides Robotics-as-a-Service by combining industrial robotics, proprietary software, and full-service support to make automation accessible to American manufacturers.

What you will do

  • Own hirify.global’s marketing strategy, positioning, messaging, brand, content, creative, events, campaigns, PR, and product marketing.
  • Build qualified pipeline across demand generation, SDR/outbound, ABM, events, paid and organic channels, partnerships, and emerging channels.
  • Lead Sales Development and establish targeting, prospecting, sequencing, coaching, routing, follow-up, and performance processes.
  • Lead GTM Engineering using AI, automation, data, enrichment, personalization, and emerging technologies.
  • Own funnel visibility, attribution, reporting, conversion, velocity, cost, and commercial impact metrics in partnership with Sales and RevOps.
  • Build and lead a multidisciplinary organization spanning Marketing, creative, lead generation, Sales Development, and GTM Engineering.

Requirements

  • Experience building and leading Marketing, Growth, Demand Generation, or similarly broad functions in high-growth B2B companies with measurable commercial results.
  • Track record of building, improving, and scaling marketing and pipeline-generation systems rather than only managing established operations.
  • Deep understanding of B2B demand generation, funnel economics, segmentation, conversion, attribution, and Marketing–SDR–Sales collaboration.
  • Experience developing differentiated positioning and messaging for complex products, markets, and buying decisions.
  • Strong technical fluency with marketing technology, data, automation, AI-enabled GTM systems, integrations, and architectural decision-making.
  • AI-native mindset with the ability to apply emerging technologies, run rigorous experiments, evaluate results, and scale successful approaches.
  • Strong people leadership, including team building, delegation, coaching, performance management, and leadership through growth and organizational change.
  • Ability to operate strategically and tactically, create clarity from ambiguity, communicate across functions, and stay close to execution.

Nice to have

  • Experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles and multiple decision-makers.
  • Experience building or leading SDR organizations, including account-based and territory-based outbound strategies.
  • Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities.

Culture & Benefits

  • Full-time U.S.-based role with equity in hirify.global and a competitive, uncapped commission structure for eligible roles.
  • Medical, dental, and vision coverage, with 99% of employee premiums covered and 75% of dependent coverage; additional employer-paid insurance benefits are available.
  • Up to 12 weeks of paid parental leave, company-sponsored 401(k), flexible time off, employee assistance program, home office stipend, and monthly phone and internet reimbursement.
  • Operating principles emphasize optimism, ownership, action, data-driven truth seeking, adaptability, transparency, and cross-functional collaboration.

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