Marketing Operations Associate (Marketo)

Location: San Francisco, CA; hybrid schedule with three days per week in the office on Mondays, Tuesdays, and Thursdays.

Base pay: $114,000–$155,000 per year in San Francisco, CA. Full-time regular positions are also eligible for equity, 401(k), health benefits, and other benefits.

Company

hirify.global provides bookkeeping, financial management, and tax services through dedicated U.S.-based finance experts, custom software, and its AI accounting platform Meridian.

What you will do

• Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end.
• Own Marketo administration, including program architecture, smart campaigns, operational programs, templates, forms, naming conventions, and folder structure.
• Execute list imports and audience builds, including segmentation and source tagging.
• Maintain database health through deduplication, normalization, suppression lists, consent management, and deliverability controls.
• Monitor Marketo–Salesforce synchronization, configure Salesforce campaigns, and maintain lead scoring and lifecycle logic across both systems.
• Build campaign and program reporting in Salesforce and Looker, support attribution and Marketo Measure, and manage requests against agreed SLAs.

Requirements

• 2+ years of marketing operations experience with hands-on ownership of Marketo; experience must include being the primary Marketo operator rather than only submitting requests.
• Working knowledge of Salesforce campaigns, lead and contact objects, and marketing data movement between Salesforce and Marketo.
• Ability to interpret requests, choose an implementation approach, and deliver campaigns confidently.
• Ability to investigate incorrect lists, reports, or synchronization results and identify the cause.
• Uses AI to accelerate builds, debug logic, write documentation, and solve problems; curiosity about additional applications of AI.
• Clear writing and documentation skills, including documenting what was built and why.

Nice to have

• Marketo Certified Expert certification.
• Experience with Marketo Measure or a comparable attribution platform.
• Experience with Looker or a comparable BI tool.
• Experience supporting more than one business line or audience segment.
• Background in B2B SaaS, fintech, accounting software, or professional services.

Culture & Benefits

• Own work from the initial brief through the send, including operational details that are not externally checked.
• Small team with varied backgrounds and an expectation that employees identify improvements and help others use the stack more effectively.
• Flexible vacation and time-off policy; federal holidays are observed.
• Competitive benefits package with wellness benefits, parental leave at 100% pay for 12 weeks, health benefits, equity, and a 401(k) plan.
• Investment in employee development and happiness.