Sr. Demand Generation Associate (AI)

Location: Remote within the United States

Salary: $102,000–$152,000 USD annually for candidates based in the US; final base pay varies by geographic location, knowledge, skills, and experience.

Company

hirify.global develops a family-focused mobile app, Tile tracking devices, and Pet GPS trackers, serving approximately 102.4 million monthly active users across more than 180 countries. hirify.global Ads is its advertising business, helping advertisers reach relevant audiences across screens.

What you will do

• Build the B2B lead process with Sales, including lead stages, buyer fit, qualification, routing, follow-up timing, and progressive scoring.
• Own HubSpot marketing operations and the lead handoff into Salesforce, including integrations, permissions, account ownership, data quality, and reporting.
• Manage hirify.global Ads website and landing-page operations, including forms, testing, tracking, conversion improvements, and coordination with developers and agencies.
• Lead SEO and AI-search visibility initiatives, covering keyword strategy, page structure, on-page and technical improvements, structured data, citations, and referrals.
• Run selected paid search, LinkedIn, email, account-based, and event follow-up campaigns with reliable tracking, seller follow-up, dashboards, and monthly reporting.
• Test pages, offers, and campaigns; collaborate with Sales, Content, Product Marketing, Design, Events, PR, developers, and Sales Operations to improve results.

Requirements

• 5+ years in B2B demand generation, marketing operations, or digital marketing, with measurable lead and pipeline growth.
• Hands-on experience setting up lead scoring, routing, and nurture programs in HubSpot, with examples to show.
• Hands-on HubSpot and Salesforce skills, including understanding how data moves between the systems.
• Experience managing websites and building landing pages, including briefing and reviewing developer and agency work.
• SEO experience covering keyword strategy, on-page and technical SEO, site structure, and structured data, with demonstrable results.
• Knowledge of how AI tools find and cite content, and experience shaping content to improve AI-search visibility.
• Experience with paid search and LinkedIn Campaign Manager, with demonstrable results.
• Daily use of AI tools for research, analysis, reporting, and building, with the ability to guide outputs to fit the brand.
• Data-driven decision-making skills, including dashboard creation, early problem detection, and explaining business implications.
• Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and Ahrefs, Semrush, or an equivalent SEO tool.
• Strong cross-functional collaboration and communication skills, including explaining technical topics clearly to sellers and non-technical colleagues and influencing priorities without direct authority.

Nice to have

• Experience marketing to advertisers or working in media.
• Account-based marketing experience.

Culture & Benefits

• Remote-first work environment, with remote work as the primary experience for employees within the US.
• Medical, dental, vision, life, and disability insurance plans fully paid for employees.
• Paid parental leave, flexible PTO, company holidays, and summer and winter shutdowns.
• 401(k) plan with company matching, mental wellness and EAP programs, and learning and development programs.
• Equipment, tools, and reimbursement support for a productive remote environment, plus free hirify.global Platinum Membership and Tile trackers.
• Culture centered on integrity, direct communication with respect, members before metrics, and high-impact execution.