Senior Manager Demand Gen Strategy

Location: Remote, United States

Base salary: $132,232–$176,310, $138,844–$185,124, or $145,456–$193,940 depending on location.

Company

hirify.global provides secure, high-performance fiber connectivity and connected infrastructure for enterprises, governments, and communities, including cloud, edge, and AI workloads.

What you will do

• Develop and own demand generation plans, priorities, and operating rhythms for enterprise and mid-market pipeline objectives.
• Lead managers and senior professionals across demand strategy, media buying, and performance analytics.
• Direct end-to-end campaign architecture across products and segments, including audiences, target accounts, offers, channels, landing experiences, qualification, and sales or partner handoff.
• Manage a multi-million-dollar media budget and allocate spend based on leads, opportunities, pipeline, and return on investment.
• Establish target-list, data-governance, measurement, attribution, funnel-success, and leadership-reporting frameworks.
• Lead performance reviews and plan resets while influencing Product Marketing, Field and Partner Marketing, Creative, Marketing Operations, and Sales Development.

Requirements

• 8+ years of B2B demand generation experience, including end-to-end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple demand generation workstreams.
• Direct accountability for a multi-million-dollar annual media budget spanning at least three channels.
• Strong command of funnel economics, including cost per lead, cost per qualified opportunity, conversion, pipeline velocity, attribution, and return on investment.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience-data practices.
• Experience with partner or channel marketing, including third-party lead routing and extended measurement chains.
• Ability to influence across a matrixed organization, communicate with senior leaders, and turn complex analysis into clear business decisions.

Nice to have

• Master’s degree or equivalent experience.
• 10+ years of B2B demand generation experience.
• Extensive technology-industry experience and understanding of market dynamics, customer needs, and industry trends.

Culture & Benefits

• High-accountability environment with clear expectations, shared responsibility, and trust.
• Comprehensive health, life, voluntary lifestyle, and wellbeing benefits.
• Additional bonus opportunities may include short-term incentives, long-term incentives, and/or sales compensation.
• Employment is subject to a background screening that may include criminal-record, motor-vehicle, or drug checks depending on the position.