VP, Demand Generation (Cybersecurity)

Location: Remote in the United States. Candidates outside the US may be considered using location-specific market data. In-person onboarding in Ann Arbor, Michigan may be required within the first three months.

Salary: $215,000–$285,000 USD in San Francisco, Seattle, and NYC; $190,000–$245,000 USD in other US locations, plus bonus eligibility and equity. Remote pay is localized to 83%–100% of the applicable range.

Company

hirify.global maps the Internet and provides real-time visibility and actionable intelligence for threat investigation, adversary hunting, triage, and Internet exposure management.

What you will do

• Set the global demand generation strategy and annual pipeline plan by region, segment, and channel with the CRO and Finance.
• Build, lead, and develop the Demand Generation organization across campaigns, digital and paid media, events, lifecycle marketing, and marketing operations.
• Own the multi-channel budget, forecast pipeline yield, and report program ROI to executive leadership.
• Design integrated persona-based campaigns across email, paid search and social, web, content syndication, partner channels, and events.
• Build funnel measurement with Revenue Operations, including MQL/SQL definitions, lead scoring, attribution, and conversion reporting in Marketo and Salesforce.
• Run lifecycle and nurture programs, partner with Sales and Product Marketing, and manage the martech stack and agency/vendor relationships.

Requirements

• At least 5 years of experience leading a global demand generation function in B2B SaaS with accountability for pipeline or revenue results.
• Experience building and managing a multi-level team, including hiring and developing managers.
• Track record of owning a multi-million-dollar program budget and reporting pipeline ROI to executive leadership and Finance.
• Deep knowledge of full-funnel measurement, lead scoring, and attribution in HubSpot or an equivalent platform and Salesforce.
• Proven results running integrated paid digital, email, web, events, and content campaigns in more than one region.
• Strong partnership with Sales leadership to define lead quality and conversion standards.
• Clear, concise executive communication and the ability to translate marketing performance into business terms.

Nice to have

• Curiosity, willingness to learn, and sound judgment in applying AI.

Culture & Benefits

• Remote work with location-specific benefits for employees outside the US.
• US benefits include equity, health, dental and vision coverage, retirement contributions, parental leave, mental health and wellness benefits, flexible PTO, and a professional development stipend.
• Annual bonus plan for eligible non-sales roles.
• Reasonable accommodations are available throughout the application, interview, and employment process.
• hirify.global is committed to diversity, inclusion, and equal employment opportunity.

Hiring process

• Candidates must keep cameras on during video interviews and may be asked to meet a hirify.global employee in person.
• Offer recipients must complete identity verification through CLEAR.
• External recruiters and agencies are not being accepted for this role.