Demand Generation Manager (AI)

Location: United States; remote role serving North American markets

Company

Zone & Co provides an ERP-native AI platform for financial operations within Oracle NetSuite, supporting more than 4,500 customers across Quote-to-Cash, Procure-to-Pay, Treasury, Payroll Management, and Record-to-Report workflows.

What you will do

• Develop and execute the North American demand generation strategy, quarterly plans, channel mix, budgets, and pipeline programs.
• Plan and deliver integrated campaigns across paid search, paid social, email, webinars, content syndication, industry events, and account-based marketing.
• Target CFOs, Controllers, VPs of Finance, finance operations leaders, priority accounts, and high-value market segments within the NetSuite ecosystem.
• Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, Oracle NetSuite account teams, solution providers, and implementation partners.
• Use AI, automation, data, attribution, lead scoring, reporting, A/B testing, and experimentation to improve campaign efficiency, conversion rates, and pipeline velocity.
• Manage the regional budget, agencies, vendors, field and virtual events, market analysis, regulatory compliance, and KPI delivery.

Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS, with a proven record of driving pipeline growth in the US and/or Canada.
• Bachelor’s degree in Marketing, Business, or a related field, or relevant industry certifications.
• Experience developing and executing multi-channel campaigns and ABM programs targeting senior business and finance leaders.
• Experience managing marketing budgets, measuring campaign performance, and demonstrating ROI through pipeline contribution, cost per opportunity, and CAC.
• Hands-on experience with HubSpot or Marketo and Salesforce CRM, including campaign management, lead scoring, and reporting.
• Strong understanding of AI, automation, data-driven marketing, and campaign optimization.
• Familiarity with CAN-SPAM, CASL, CCPA/CPRA, and GDPR.
• Excellent communication, collaboration, analytical, prioritization, and cross-functional influencing skills.
• Ability to work independently in a remote, globally distributed environment across cultures and time zones; business fluency in written and spoken English.

Nice to have

• Experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem.
• Experience with partner co-marketing, technology partners, and solution providers.
• Familiarity with AI-powered marketing tools and intent platforms such as 6sense or Bombora.
• Experience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with EMEA, APAC, and LATAM teams.

Culture & Benefits

• Fully remote, global, and high-velocity work environment with autonomy and high-trust flexibility.
• Self-directed work with limited micromanagement and responsibility for professional development.
• United States employment is at-will.
• For non-US jurisdictions, the position is offered as a fixed-term or permanent contract based on the country of residence, with terms defined in a written contract.
• Equal opportunity workplace committed to diversity, equity, and inclusion.