Manager, Integrated Marketing (B2B SaaS)

Location: Hybrid, based in the Minneapolis office with 2 in-office days per week

Pay range: $80,000–$100,000 per year

Company

hirify.global provides loyalty technology, strategic expertise, and advanced analytics for organizations in travel, hospitality, and retail. Its Tally™ platform helps brands scale loyalty, improve customer engagement, and generate measurable business outcomes.

What you will do

• Build and execute integrated, multi-channel campaigns from brief through launch and performance analysis, defining audiences, messaging, channels, budgets, timelines, and success metrics.
• Translate product and market positioning into campaign narratives, buyer-persona messaging, launch plans, and consistent cross-channel communications.
• Lead go-to-market activities for platform releases and new services, coordinating Product, Sales, and Customer Success on timing, enablement, and announcements.
• Execute and optimize email, webinar, partner, LinkedIn, Google, and other paid programs against pipeline and conversion.
• Create and edit thought leadership, case studies, customer stories, web copy, and sales enablement content; coordinate ABM programs, events, roundtables, and sponsorships.
• Use HubSpot reporting to measure attribution and funnel conversion, communicate results to leadership, and reallocate effort based on performance.

Requirements

• 5+ years of B2B marketing experience, ideally in SaaS, martech, or technology-enabled services, including multi-channel campaign execution.
• Bachelor’s degree in Marketing, business, or a similar field, or equivalent work experience.
• Strong writing and messaging skills, with sound judgment when communicating with senior, non-technical business buyers.
• Working knowledge of demand generation, paid media, content, and ABM, with depth in at least two areas.
• Hands-on experience with marketing automation and CRM platforms; HubSpot is preferred.
• Ability to build reports, interpret funnel metrics, and determine next actions.
• Excellent project management and communication skills, with the ability to influence without direct authority.
• Must be currently authorized to work in the United States on a permanent, unrestricted basis.

Nice to have

• Experience marketing to enterprise retail, e-commerce, travel, or hospitality brands.
• Background in loyalty, CRM, customer experience, or marketing technology.
• Experience with product launches, ABM, and event sponsorship management.

Culture & Benefits

• Hybrid work model combining Minneapolis office collaboration with flexibility.
• Medical, dental, and vision coverage; comprehensive paid time off and paid holidays.
• Paid parental leave and retirement savings plans.
• No employment visa sponsorship is offered for this role, including H1B, O-1, TN, CPT, or OPT sponsorship.