Demand Generation Campaign Manager (Location Flexible)

Location: Minneapolis; Chicago and other hirify.global locations across the United States. Most roles follow a hybrid workstyle, with team members aligned to an hirify.global office and meeting in person as needed.

Salary: $95,400–$163,900 annually, plus eligibility for a discretionary performance-based bonus.

Company

hirify.global is a global professional services provider serving middle-market clients.

What you will do

• Develop and execute integrated, multi-channel demand generation campaigns across email, paid media, SEO, webinars, content syndication, ABM, and chat.
• Build buyer journeys, audience segments, messaging, target-account lists, and campaign strategy documentation aligned with enterprise revenue goals.
• Manage lead scoring models, nurture workflows, lifecycle campaigns, and lead handoffs with sales using marketing automation and CRM platforms.
• Define and track campaign metrics, monitor pipeline and revenue progress, conduct A/B testing, and optimize conversion rates and ROI through analytics and attribution.
• Coordinate creative, digital, event marketing, business, industry, and channel stakeholders while managing campaign budgets and expenses.
• Support consistent campaign planning, marketing capability development, and adoption of AI-powered tools, intent data platforms, and martech innovations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• 3–5 years of demand generation campaign planning or digital marketing experience in a B2B environment; professional services or consulting experience is preferred.
• Proven understanding of marketing, demand generation, and conversion optimization.
• Proven track record of driving, measuring, and growing qualified leads and pipeline through campaign tactics.
• General knowledge of content strategy and digital marketing channel strategy.
• Proficiency in marketing automation tools such as Marketo and HubSpot; CRM platforms such as Dynamics 365 and Salesforce; Adobe Analytics, SEMrush, and AEM required.
• Strong written and verbal communication, project management, critical thinking, organization, analytical, stakeholder management, and collaboration skills.
• Ability to learn new subject areas quickly and take ownership of campaign outcomes.

Nice to have

• Familiarity with predictive analytics and AI-powered marketing tools.
• Experience with attribution modeling and campaign reporting.
• Experience in an agency or matrixed environment.
• Experience with project management tools such as Asana or Monday.com.

Culture & Benefits

• Full-time employment with a competitive benefits and compensation package.
• Hybrid work is supported through alignment with an hirify.global office and in-person connection based on client, team, development, and relationship-building needs.
• hirify.global provides equal employment opportunity and reasonable accommodation during the recruiting process.
• hirify.global does not intend to hire entry-level candidates who require visa sponsorship now or in the future, including F-1 visa holders.
• Selected employees may receive a discretionary bonus based on firm and individual performance.