Head of Marketing (Web3)

Location: Remote — North America, aligned with U.S. time zones; strong overlap with U.S. working hours required.

Salary: USD $200,000–$300,000 base salary annually, plus equity, ZRX tokens, and benefits.

Company

hirify.global develops web3 developer APIs for onchain trading and operates Matcha, a consumer DEX aggregator.

What you will do

• Own long-term marketing strategy across hirify.global APIs and Matcha, including API adoption and Matcha consumer growth.
• Refine positioning, narratives, ICPs, brand direction, creative direction, and website direction for both products.
• Build scalable marketing programs for cryptonative teams, fintechs, enterprises, institutions, and consumers.
• Partner with Sales to generate qualified API demand and provide content and materials for customer acquisition.
• Lead and coach a senior marketing team, set priorities, improve processes with AI, and manage cross-team requests.
• Own marketing performance and budget, track spend and ROI, produce positioning and launch plans, and use Dune, DefiLlama, and internal analytics to guide decisions.

Requirements

• 8+ years of marketing experience, including 3+ years leading a marketing function.
• Experience setting company-wide marketing strategy across multiple product lines and developing distinct positioning and narratives for different audiences.
• Experience marketing both technical B2B products, ideally APIs or core infrastructure, and consumer products.
• Deep crypto experience, including time at a crypto company, with strong knowledge of DeFi products, DEXs, aggregators, liquidity providers, wallets, trading apps, and onchain infrastructure.
• Track record of building repeatable marketing programs that drove measurable business growth.
• Experience leading senior marketers as a player-coach and uniting them into a cohesive, focused team.
• Experience at a DEX, aggregator, or onchain trading infrastructure company.

Culture & Benefits

• Supportive remote environment with flexible vacation.
• Medical, dental, vision, life, and disability insurance; U.S.-based employees receive 100% coverage of the base plan for themselves and dependents.
• 401k and FSA for U.S.-based employees.
• Monthly mobile phone, wellness, and pre-tax transportation benefits, plus mental health coverage.
• Remote-work setup stipend, 12-week paid parental leave, lunch reimbursement globally, and access to a San Francisco office for employees in the region.