Director of Marketing

Location: Remote US, with a preference for Eastern or Central time zones and NYC metro; hybrid opportunity with remote work and time on site at the NYC HQ

Salary: $160,000–$190,000 starting salary, depending on skills and experience; geo-neutral compensation within the US

Company

hirify.global is a mostly virtual medical practice rebuilding primary care around root-cause, whole-person medicine through clinicians, health coaches, advanced testing, and an integrated care platform.

What you will do

• Own the full growth engine and member acquisition strategy, including paid media, SEO, lifecycle, and affiliate channels.
• Set channel strategy, budgets, testing priorities, forecasts, and weekly funnel-performance reporting; make reallocation decisions against CAC and payback targets.
• Lead in-house specialists, agencies, and contractors, including the paid media agency.
• Partner with the Growth Product Manager on membership join-flow, website conversion, and a shared testing roadmap.
• Partner with the Brand Manager and PR agency on brand strategy, content, and earned media that build demand and trust.

Requirements

• 8+ years of experience in growth marketing, including 3+ years leading a multi-channel team at a DTC, subscription, or consumer health company.
• Hands-on ownership of paid media budgets and agency management against CAC and payback targets.
• Direct experience scaling affiliate, SEO, and/or lifecycle/CRM programs.
• Track record of using brand, content, or PR to improve growth metrics.
• Strong data fluency, including using AI tools to self-serve and scale campaigns and analytics.
• Ability to work as both strategist and operator on a lean team.

Nice to have

• Healthcare, telehealth, or wellness experience.
• Experience marketing insurance-covered services.
• Experience partnering with a sales team on lead-to-purchase conversion.

Culture & Benefits

• Full-time employment with remote work and hybrid access to the NYC headquarters.
• Equity stake for all employees based on role level.
• 401(k) with employer matching, subsidized medical, dental, and vision insurance options.
• Generous flexible time off, annual professional development stipend, and annual wellness stipend.
• Complimentary hirify.global Complete Care membership and an equitable, transparent compensation program.
• Equal opportunity workplace committed to an inclusive team and diverse perspectives.

Hiring process

• If selected for the next phase, Talent Acquisition will contact candidates directly from an @parsleyhealth.com email address.
• hirify.global will not communicate via Microsoft Teams, request bank account information, or send checks to purchase home office equipment.