Product Marketing Manager (AI)

Location: New York City, United States; hybrid requirement of 3 days per week

Salary: $155,000–$180,000 per year plus bonus

Company

Develops cybersecurity, online privacy, identity protection, and financial wellness solutions through consumer brands including Norton, LifeLock, Avast, and MoneyLion.

What you will do

• Own messaging architecture, positioning, product narratives, value propositions, feature stories, and foundational assets for current Norton products.
• Define and execute end-to-end launch plans covering audiences, messaging, channel mix, investment levels, cadence, campaign frameworks, and required materials.
• Lead integrated go-to-market execution across paid, owned, earned, lifecycle, partner, and regional channels.
• Partner with Product Strategy, Product, Brand, Growth, Analytics, Creative, Regional Marketing, and Channel teams to align execution with business objectives.
• Set launch goals and KPIs, forecast impact, monitor in-market performance, and optimize messaging, assets, and activation.
• Use AI to accelerate insight synthesis, messaging, launch planning, asset creation, and optimization workflows.

Requirements

• 8–12 years of experience across product marketing, integrated marketing, and go-to-market strategy in technology or subscription businesses.
• Strong understanding of DTC, subscription businesses, performance marketing, and global or multi-regional marketing programs.
• Proven leadership in product positioning, differentiated messaging, product storytelling assets, and launch materials.
• Experience owning end-to-end launch marketing strategy and execution, including integrated campaigns across owned, earned, and paid channels.
• Experience driving regional go-to-market activation and equipping regional, partner, and customer support teams with launch toolkits and messaging.
• Analytics-driven approach with experience forecasting impact and optimizing performance.
• Strong project management, organization, cross-functional collaboration, and stakeholder influence skills.
• Proven use of AI to advance marketing work, team effectiveness, and output.

Culture & Benefits

• Full-time hybrid work based in New York City, with office attendance required 3 days per week.
• Collaboration spans global Brand, Growth, Integrated Marketing, Product, Creative, Analytics, Regional Marketing, and Channel teams.
• Compensation includes a $155,000–$180,000 annual salary and bonus eligibility.