Product Marketing Lead, Business Insurance (AI)

Location: Hybrid in Atlanta, Denver, New York, or San Francisco, United States. Employees based in Denver, San Francisco, and New York are expected to work from the office approximately 2–3 days per week or more depending on the role.

Salary: $153,000–$187,000 per year in Denver and Atlanta; $180,000–$221,000 per year in San Francisco and New York.

Company

hirify.global provides payroll, health insurance, 401(k), and HR products for more than 500,000 small businesses. Its Business Insurance organization is developing a hirify.global-run agency and digital buying experience for workers’ compensation, general liability, professional liability, and business owner’s policies.

What you will do

• Lead go-to-market strategy and execution for hirify.global Business Insurance, including segmentation, pricing, GTM motions, launches, and adoption.
• Synthesize market research, customer insights, usage data, and cross-functional input into actionable strategy and execution plans.
• Align Product, Sales, Marketing, Data Science, Finance, and Growth around shared goals, accountability, and execution.
• Build new processes and systems and define requirements for scalable, self-serve growth channels, including in-app and AI tools.
• Define success metrics, review GTM performance, and optimize initiatives over time.
• Use AI tools to accelerate research, synthesize insights, and refine positioning and content.

Requirements

• 8+ years of experience in marketing or product management, including 3+ years in product marketing.
• Experience shaping GTM strategy in ambiguous, ambitious environments, including 0-to-1 products, new markets, or new motions within an existing company.
• Ability to move between strategic planning and hands-on execution, with comfort working through ambiguity and a bias toward action.
• Excellent cross-functional collaboration and communication skills, including influencing Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• AI fluency, including building AI workflows for research, content, or reporting and using them to change how a team works.

Nice to have

• Experience in insurtech, SMB, fintech, HR, benefits, payroll technology, or a complex multi-audience business.

Culture & Benefits

• Full-time employees receive base pay, benefits, and equity in the form of RSUs.
• Reliable, consistent, and predictable attendance is expected for in-office, hybrid, and fully remote work.
• Hybrid employees must maintain a secure, reliable, and consistent internet connection on non-office days.
• hirify.global supports an inclusive workplace and provides reasonable accommodations during the application process.