Product Marketing Manager (Financial Services)

Location: New York, NY, United States; hybrid work with a minimum of three days per week in the New York office

Base pay: $114K–$165K USD annually, specific to the New York location.

Company

hirify.global is a global financial administration company with more than 11,000 employees across over 22 countries, providing shareholder registry, corporate actions, shareholder meeting, issuer, equity, and entity governance services.

What you will do

• Define and communicate differentiated product value propositions for the Issuer Client Experience.
• Design and execute go-to-market strategies, product launches, and lifecycle initiatives.
• Conduct market research, competitor analysis, and customer insight activities to support data-driven decisions.
• Collaborate with Product, Technology, UX, Marketing, Sales, and Finance on product and marketing strategy.
• Use customer feedback and performance metrics to optimize product experiences, campaigns, adoption, and ROI.
• Monitor industry trends and regulatory changes, drive continuous improvement, and advise senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing or related fields, ideally within financial services or banking.
• Experience developing and executing go-to-market strategies with measurable results.
• Strong background in market research, competitive analysis, and customer insights.
• Expertise in product positioning, messaging frameworks, and content marketing.
• Experience creating marketing collateral and sales enablement tools.
• Exceptional communication and interpersonal skills for influencing stakeholders and fostering collaboration.
• Strong analytical skills for measuring performance, optimizing campaigns, and demonstrating ROI.
• Ability to lead cross-functional teams, manage stakeholder expectations, and combine strategic planning with hands-on product launch and lifecycle execution.

Nice to have

• MBA.

Culture & Benefits

• Hybrid working arrangement with flexibility to work from home during part of the week.
• Paid parental leave and an inclusive, supportive culture.
• Medical, dental, and vision benefits, with customizable health and wellbeing support.
• 401(k) matching and tax-advantaged flexible spending plans for healthcare, dependent care, and commuting.
• Short- and long-term disability benefits, life insurance, supplemental life insurance, and opportunities for professional growth.