Industry Marketing, Financial Services Lead (AI)

Location: Austin, United States; New York City, United States. Hybrid work arrangement.

Salary: $112,000–$157,000/year base pay for candidates based in the United States. OTE of $131,000–$187,000/year includes bonus or commission and is not base salary.

Company

hirify.global provides a customer engagement platform with cross-channel messaging, journey orchestration, AI-powered decisioning, and personalization capabilities.

What you will do

• Lead the Financial Services industry marketing strategy and go-to-market roadmap.
• Develop hirify.global’s financial services narrative, sub-industry positioning, use cases, thought leadership, benchmarks, and best practices.
• Translate product launches into solutions for financial services challenges such as deposits, onboarding, customer trust, and engagement.
• Represent hirify.global at industry events and in publications while bringing field and customer insight to Product, PMM, Sales, and leadership.
• Develop customer evidence, partner stories, enablement, education, and strategic pursuit support for revenue teams.

Requirements

• 7+ years in B2B marketing, product marketing, financial services marketing, consulting, or strategy, with significant time focused on Financial Services.
• Financial services industry experience, ideally in consumer-facing marketing for banking, insurance, wealth management, or FinTech.
• Knowledge of customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant industry KPIs.
• Track record of building industry or go-to-market strategies that drove pipeline and revenue.
• BA/BS degree required.
• Strong executive presence, outstanding writing and presentation skills, and the ability to explain complex technology and AI concepts in accessible language.
• Experience working cross-functionally and managing stakeholder relationships.
• Practical experience using AI-powered marketing tools and automation for personalization, experimentation, operational efficiency, and productivity.

Nice to have

• MBA or relevant advanced degree.
• Experience speaking at industry events.
• Experience with customer engagement, martech, or data platforms, including CEPs, CDPs, commerce platforms, or data clouds.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience focused on community, connection, and innovation.
• Medical, dental, vision, life, disability, family, fertility, and equal paid parental leave benefits vary by location.
• Flexible paid time off, retirement and employee stock purchase plans, and potential equity grants.
• Professional development through career pathing, learning platforms, and a yearly learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• AI-assisted tools may analyze application materials and support scheduling, interview recording, and note summarization; recruiting teams remain responsible for hiring decisions.
• Candidates may opt out of AI-assisted application review through the application form. Candidates covered by New York City Local Law 144 may request an alternative selection process or reasonable accommodation.