Marketing Lifecycle Analyst

Location: United States. Candidates outside the listed hub locations may be considered for 100% remote work based on where they currently reside or are located; candidates in or near Dunwoody, GA, Richardson, TX, Tempe, AZ, or Bloomington, IL should work in a hybrid arrangement.

Potential starting salary: $80,600–$101,450 per year. Other stated ranges include $88,660–$111,595 for Colorado, Hawaii, and Washington State, and $100,750–$126,812.50 for California, New York, and Connecticut. Potential yearly incentive pay is up to 15% of base salary.

Company

hirify.global provides insurance and financial services while investing in customer experience, communities, and technology that strengthens human connections.

What you will do

• Monitor funnel health across awareness, consideration, acquisition, retention, and cross-sell stages.
• Analyze customer journeys, digital experiences, conversion, cohorts, lifecycle behavior, drop-off points, and engagement patterns.
• Develop audience segmentation analyses and behavioral insights supporting marketing strategy and personalization.
• Build recurring reports, dashboards, and visualizations communicating lifecycle performance and customer insights.
• Translate complex data into actionable recommendations and collaborate with marketing, analytics, campaign management, marketing science, and business stakeholders.
• Improve analytical processes, measurement approaches, reporting efficiency, and data quality.

Requirements

• 3+ years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or a related analytical discipline.
• Knowledge of full-funnel marketing principles, customer lifecycle measurement, customer journeys, behavioral analytics, and audience segmentation.
• Experience analyzing customer behavior, conversion performance, and digital engagement metrics.
• Proficiency using SQL to query, analyze, and validate large datasets.
• Experience with data visualization tools such as Power BI or Tableau.
• Strong analytical, problem-solving, communication, and collaboration skills, including presenting findings through reports, presentations, and visualizations.
• Ability to handle and maintain confidential and highly sensitive information.
• Applicants must be eligible to lawfully work in the U.S. immediately; employer will not sponsor U.S. work authorization.

Nice to have

• Bachelor’s degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or a related field.
• Familiarity with experimentation concepts and measurement methodologies.
• Experience with Adobe Analytics, Google Analytics, and customer data platforms.

Culture & Benefits

• Regular full-time position based on a standard 38:45-hour work week.
• Health, dental, vision, telemedicine, mental health, life insurance, and wellbeing programs.
• Up to 20 days initially earned annually, paid holidays, parental leave, bereavement leave, life leave, and community service or education support days.
• Training, tuition assistance, mentoring, employee resource groups, and educational development programs.
• Annual raises, bonuses, merit increases, financial coaching, and a 401(k) plan with company contributions of up to 7% of salary.

Hiring process

• Submit an application through the hirify.global career site using the Apply option.
• The application deadline is expected to be October 30, 2026, but may close early or be extended based on applicant volume and hiring needs.