Principal Analyst, Aggregator & Vertical Search Analytics (Insurance)

Location: Hybrid in New York City, NY, or Bethesda, MD, United States

Annual salary: $146,575–$229,600

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Own the measurement framework, scorecard, KPI definitions, and acquisition and ROI standards for vertical search, aggregators, marketplace, and lead-generation partners.
• Analyze the full funnel from impressions and clicks through quotes and purchases, identifying conversion and efficiency opportunities.
• Design and interpret incrementality and test-and-control studies, including overlap and cannibalization with paid search and direct channels.
• Evaluate bidding, pricing, commission structures, partner investment levels, and commercial negotiation opportunities.
• Monitor performance, build anomaly detection, investigate data and tracking issues, and coordinate with partners and Data Operations.
• Support forecasting, automate recurring reporting with Business Intelligence, evaluate automation and AI tools, and present findings to senior marketing leadership.

Requirements

• Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Data Analytics, Data Science, or Computer Science.
• 7+ years of marketing analytics experience, including deep experience measuring partner, affiliate, marketplace, lead-generation, or paid search channels.
• Recent hands-on analysis experience, including funnel analysis and test-and-control or incrementality measurement.
• Expert SQL skills and working proficiency in Python or R for analysis and workflow automation.
• Strong understanding of partner economics, including cost per click, lead, acquisition, and commission models.
• Working proficiency with BI tools, with Power BI strongly preferred, and the ability to adapt to new tools and platforms.
• Experience with attribution, forecasting, and reconciling different measurement sources.
• Proven experience presenting to senior leadership and influencing decisions with analytical insight.

Nice to have

• Experience in insurance or comparison-shopping categories such as financial services, travel, or telecom.
• Experience with search comparison and shopping ad formats, Google Ads, and Search Ads 360.
• Advanced degree in a quantitative or analytical field.
• Experience with causal inference methods, including matched comparisons, difference-in-differences, or synthetic control.
• Experience with cloud data platforms such as BigQuery or Snowflake.
• Experience using AI tools to improve workflow productivity and analytical quality.
• Experience coaching and developing other analysts.

Culture & Benefits

• Full-time hybrid work arrangement with competitive pay and benefits.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive, collaborative culture focused on shared success.
• Benefits and flexibility designed to support employee well-being and future needs.
• hirify.global will not sponsor a new applicant for employment authorization for this position.