Senior Digital Marketing Analyst (AI)

Location: Chicago, IL; hybrid work with 3 days per week onsite

Salary: $87,800–$128,750 USD annually, plus eligibility for an annual discretionary bonus.

Company

hirify.global Corporation is a global marine industry company developing recreational products and next-generation technologies for boating and experiences on the water.

What you will do

• Design statistical, forecasting, predictive, attribution, and scenario models to evaluate marketing ROI, user behavior, media mix, and budget allocation.
• Lead digital campaign analyses across paid search, paid social, display, and other channels, and support product analytics for feature adoption, conversion, and retention.
• Define web measurement, analytics infrastructure, data pipeline, ETL, data validation, transformation, QA, lineage, consent, and metric requirements with Marketing, Product, Data Engineering, and Finance.
• Develop A/B and multivariate testing strategies, including test design, lift analysis, causal inference, and statistical significance validation.
• Build scalable Power BI dashboards and reporting frameworks for CPC, CTR, conversion rate, and other KPIs.
• Conduct market research, competitive benchmarking, digital trend analysis, and executive-ready communication of actionable insights.

Requirements

• 5+ years of hands-on experience in digital analytics, marketing science, or data science with demonstrated impact.
• Experience using AI-enabled analytics tools and evaluating outputs for accuracy, bias, privacy, security, and business relevance.
• Expertise with Adobe Analytics, Adobe Customer Journey Analytics, Adobe Launch, GA4, Google Tag Manager, and CRM systems.
• Experience with paid media platforms including DV360, Google Ads, and Meta Ads.
• Proficiency in SQL and Python, including Pandas, NumPy, and Scikit-learn.
• Experience building predictive models with large datasets from media platforms, customer databases, and product telemetry.
• Deep understanding of data visualization best practices and experience with Power BI, Tableau, Looker Studio, or equivalent tools.
• Comfort working with cloud data platforms such as Azure Synapse.
• Strong business acumen and communication skills, including the ability to influence cross-functional stakeholders and distill complex findings into executive-ready narratives.

Nice to have

• Experience with R or other statistical languages.
• Background in statistical modeling, forecasting, and experimental design, including A/B testing and causal inference.

Culture & Benefits

• Full-time employment with hybrid work requiring 3 onsite days per week.
• Medical, dental, and vision coverage; paid vacation; 401(k) with up to 4% company match; and a Health Savings Account with company contribution.
• Annual discretionary bonus eligibility, well-being program, and product purchase discounts.
• Inclusive culture emphasizing diversity, equity, inclusion, innovation, growth, and professional development.

Hiring process

• Applications must be submitted through the hirify.global careers candidate portal.
• hirify.global does not accept applications or solicitations from unapproved staffing agencies or vendors.