Principal Analyst, Paid Search Analytics (Insurance)

Location: Hybrid in New York City, NY or Bethesda, MD, United States

Annual salary: $146,575–$229,600

Company

hirify.global is a Berkshire Hathaway company and a major U.S. auto insurer serving millions of customers.

What you will do

• Own the paid search measurement strategy, including scorecards, KPI definitions, and standards for measuring incremental inquiries, new business, and cost per acquisition.
• Design, run, and interpret incrementality and test-and-control studies using holdouts, geo experiments, and quasi-experimental methods.
• Monitor search performance, build anomaly detection and alerting, investigate changes in volume and cost, and recommend optimizations.
• Analyze keywords, queries, audiences, bidding strategies, and budget allocation across Google, Microsoft, and other search platforms.
• Lead search spend and volume forecasting and pacing, reconcile platform, first-party, and marketing mix model data, and align attribution approaches.
• Partner with marketing, SEO/AEO, agency, measurement, and Business Intelligence teams; automate reporting and present findings to senior leadership.

Requirements

• Bachelor’s degree in Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or a similar quantitative field.
• 7+ years of marketing analytics experience, including deep experience in paid search or performance marketing measurement.
• Recent hands-on experience designing and interpreting incrementality or test-and-control measurement, not oversight only.
• Expert SQL skills and working proficiency in Python or R for analysis and workflow automation.
• Hands-on knowledge of Google Ads, Search Ads 360, Microsoft Advertising, bidding, and budget optimization.
• Working proficiency with BI tools; Power BI is strongly preferred, along with the ability to adapt to new tools and platforms.
• Experience with forecasting, attribution, marketing mix model outputs, and reconciliation of different measurement sources.
• Proven experience presenting to senior leadership and influencing decisions through analytical insight.

Nice to have

• Experience in Property & Casualty insurance or another high-consideration direct-response category, such as financial services.
• Advanced degree in a quantitative or analytical field.
• Experience with causal inference methods, including matched comparisons, difference-in-differences, or synthetic control.
• Experience with BigQuery and/or Snowflake.
• Experience using AI tools to improve workflow productivity and analytical quality.
• Experience coaching and developing other analysts.

Culture & Benefits

• Hybrid work arrangement with flexibility.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive, collaborative culture focused on shared success.
• Competitive pay and benefits supporting employee well-being and long-term needs.
• hirify.global will not sponsor a new applicant for employment authorization for this position.