Senior Data Analyst (Marketing)

Location: San Francisco, United States; hybrid schedule with required in-office work three days per week on Mondays, Wednesdays, and Thursdays.

Salary: $146,000–$182,000 annual base salary, plus equity and benefits.

Company

hirify.global operates the world’s largest car sharing marketplace, connecting customers with local hosts across the US, UK, Canada, Australia, and France.

What you will do

• Lead complex marketing and business analyses from hypotheses through actionable recommendations.
• Design, run, and analyze A/B tests, holdout groups, and incrementality lift studies.
• Build audience segments from behavioral and transactional data to improve targeting, engagement, and return.
• Define CDP tracking requirements, user attributes, data pipelines, and supporting data structures with MarTech, Engineering, and Product.
• Analyze retention, churn, repeat behavior, customer lifetime value, promotional ROI, and budget allocation.
• Communicate analytical findings and measurement methodologies to Marketing, Business, Product, Finance, and leadership.

Requirements

• 4+ years of experience in marketing, growth, or product analytics, ideally in technology or a two-sided marketplace.
• Hands-on experience designing, running, and analyzing A/B tests and incrementality lift studies.
• Experience analyzing direct customer touchpoints such as email, push, and in-app communications, including incentive-driven repeat behavior.
• Experience applying measurement-model outputs such as MMM, attribution frameworks, and lift tests to strategic decisions.
• Experience evaluating retention curves, repeat rate, LTV, promotional ROI, and customer economics.
• Advanced SQL and experience building functional dashboards in BI tools such as Tableau, Domo, or Power BI.
• Ability to connect analysis to business decisions and marketing strategy, take end-to-end ownership, and explain complex data and trade-offs to cross-functional partners and leadership.
• Hands-on experience using AI tools such as Claude, Cursor, or Copilot to accelerate coding and automate analysis.

Nice to have

• Python or R for data analysis.

Culture & Benefits

• Full-time employees receive competitive salary, equity, benefits, paid time off, paid holidays, volunteer time off, and parental leave.
• Employer-paid medical, dental, and vision insurance, with country-specific coverage, plus a retirement employer match.
• Learning and Development stipend, hirify.global host matching program, travel credit, and cell phone and internet stipend.
• Hybrid and office employees receive in-office lunch, snacks, and activities.
• AI tools may support recruiting operations, but candidates may not use AI chatbots or note-takers during live interviews or technical assessments unless specifically instructed or needed as a disability accommodation.