Director, Growth Marketing (B2B SaaS)

Location: Remote in the United States; listed location is Lehi, Utah.

Company

hirify.global builds AI-native software for roofing contractors and field sales teams, including RoofRabbit and FieldRabbit, covering workflows from lead generation through payments.

What you will do

• Build and execute growth plans across products, audiences, buying motions, investment levels, pipeline commitments, and conversion goals.
• Own paid acquisition, PPC and SEM performance, integrated campaigns, lifecycle programs, landing pages, offers, creative testing, and conversion paths.
• Establish shared funnel definitions, qualification standards, reporting, experimentation, and product-led activation and self-service conversion programs with Product, Sales, and Operations.
• Develop ABM, conference, executive dinner, webinar, partner-event, and field programs tied to qualified meetings, opportunities, and deal progression.
• Build the Growth Marketing and Field & ABM function, hire and develop employees, manage agencies, and personally lead consequential work.
• Create repeatable AI-enabled workflows for research, segmentation, personalization, experimentation, analysis, and execution.

Requirements

• 8+ years in B2B SaaS growth, demand generation, or revenue marketing, including meaningful leadership responsibility.
• Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment.
• Ownership of meaningful acquisition investment with measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency.
• Deep hands-on PPC and SEM experience across targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis.
• Strong lifecycle marketing and experimentation skills, including prospect, trial, nurture, or reactivation conversion improvements.
• Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value.
• Experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs, and with Sales and Operations on qualification, routing, follow-up, and funnel visibility.
• Experience translating Product Marketing positioning and buyer insight into offers, campaign briefs, and conversion experiences.
• Experience developing ABM or field programs tied to measurable commercial outcomes; hiring and developing teams; managing agencies; and intervening when execution or performance requires it.
• Strong judgment under constraints, clear executive communication, stakeholder alignment, and practical use of AI and automation across marketing workflows with repeatable processes that can be demonstrated.

Nice to have

• Experience in roofing, home services, construction technology, field sales, or vertical SaaS.
• Experience marketing a multi-product portfolio or platform.
• Experience scaling both sales-led and product-led acquisition motions.
• Experience in founder-led, private-equity-backed, or significant transformation environments.

Culture & Benefits

• Distributed team focused on speed, agility, practical AI and automation, accountability, curiosity, grit, ownership, impact, and team-first collaboration.
• 20 days of PTO and 10 paid holidays.
• Medical, vision, dental, and basic life insurance.
• 401(k) employer match and company phone plan.
• Success is measured through qualified pipeline, bookings, acquisition efficiency, conversion, payback, target-account opportunity creation, and event performance.